Companies and entrepreneurs get obsessive with the official rollout of their first website – but, after a year or two, fail to reflect on its layout, design, and content for a much-needed update. Chances are, it was stressful and expensive enough to get the thing completed. Having to tend to it every single year just doesn’t seem feasible.
Though web design and development can be a total nightmare for many business entities, here are 5 reasons why you need to update your website regularly, despite your distaste for it.
1. Visual Appeal
When people visit your site, they’re immediately presented with a reflection of your organization. The first thing they’re going to notice is pictures, colors, and the overall aesthetic. The standard for visual appeal changes rapidly today. After one year, your site will definitely need to adhere to the present aesthetic standards.
Industries are constantly changing and new services are always being created and developed. In order to stay competitive, you need to be offering what your competitors are offering. That starts with the right written content conveying your repertoire to your potential clients.
3. Mobile Friendly
If your website isn’t optimized for mobile usage yet – it needs to be ASAP. More people peruse the Internet from their phones than from laptops today. If your website doesn’t look good on a phone, you can bet the user will close it out immediately.
Google, Facebook, Instagram, etc. are always changing their search engine rankings and programmed algorithms. What once contributed to good SEO may not get the job done anymore. Stay current with tagging and coding that’ll help your company ranking.
Stock photos used to be “somewhat” acceptable on websites when they were still new. Today, everyone has a website, and everyone has seen those same 5 stock photos so many times that they can’t stand it anymore. You really want to consider incorporating original photography. It’ll not only make your platform look professional, it will also make it unique.
Is it time for you to update your website? Trust us, we know it’s a pain, but be nice to your brand and give it the regular web update it deserves.