Check out these 5 incredible Thanksgiving social media marketing ideas that will help you boost your business sales before Black Friday.
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Your bedroom floor isn't the only thing you should be cleaning this spring season. Social media needs yearly management, monitoring, and organization to keep both you and your business persona looking professional and appealing to visitors. It’s hard to keep up with every single post, comment, and photo added to profiles, which means while you’re avoiding dusting your furniture this April, sit down and give your social media a thorough spring cleaning instead.
When you finally sit down to clean out the ole profiles, here are a few pointers for brushing up your digital presence:
1. Photo Cleanse
There’s no way you caught every single inappropriate or unflattering social media photo post this year. You’re only human. Now is the time, however, to do some damage control and check your tagged and public photos on all of your social media profiles – yes, all of them.
2. Delete Accounts
If you have a ton of social profiles you barely use anymore, consider deleting them. The more profiles you own, the greater your risk of identity theft. If you haven’t posted on that business Google Plus page in a year, you’re not going to. Stop kidding yourself.
3. Security Settings
If you’re a social media pioneer, chances are you made your profiles before all of the fancy security and privacy settings were added. You could be unknowingly publicly exposed on Facebook because you never took the time to check out your security settings. Please, go check them out.
4. Search Engine Test
It doesn’t get simpler than this: type your name in Google and search the results. If you’re already squirming and the results aren’t even loaded, that definitely means your social media needs a cleanse. Check out the results. If you hate the photos you see, delete the source images.
It’s as easy as that! Give your social media persona a little tender-love-and-care this spring season. You’ll be happy you did.
Virtual Reality (VR) is all the rage today. Engineers are gearing up for what is going to undoubtedly be the next hottest thing for a decade or so, and Facebook wants to, of course, be part of the hype. As the home to over 25 million 360-degree photos and close to 1 million immersive videos, Facebook has decided they want users to be able to experience this content from a VR perspective.
To make it possible, Facebook got fancy and released an app last week, Facebook 360, that is compatible with strictly Samsung Gear VR and other Gear VR-related goggles. Though it doesn’t resemble the normal Facebook app, Facebook 360 still provides users with the ability to “react” to the content, as well as share it to their Facebook 360 timelines.
Facebook 360 has four separate feeds at users fingertips: content from followed friends, saved content, an explore feed for finding new content, and a timeline option that strictly displays your own personal 360 content.
Facebook, this week, stated that they hope to bring Facebook 360 to additional headsets in the future. They plan to add more social features and improve upon the app experience every week until it wields the same power the main platform has today.
Are you interested in VR developments and industry announcements? Stay tuned right here with us. We’ll keep you updated.
You’ve probably received at least 10 annoying “Live” notifications from both Facebook and Instagram this week. Social media platforms are so high on Live Videoing right now… it’s kind of overwhelming. There’s a reason they’re obsessing over the hottest interactive fad in the game today – they know it’s what people want to see.
Video Marketing, both regular and Live, is an inexpensive way for your business to outshine the competition today. All you need is a camera or Smartphone, a creative idea, and a little encouragement to get in front of your business followers. The results can be big enough to compete with even the most known brands in the world. One “viral” video can take your small business to national status, and it really is as easy as that.
Though most people are camera shy, here are a few benefits of getting past your fear and pulling that camera out:
1. Showcase your services
2. Answer customer questions
3. Engage followers in contests
4. Ask for customer feedback
5. Introduce office staff
6. Give office tours
7. Read client testimonials
…And the list goes on. Video is an incredibly ingenious and affordable avenue to demonstrate your product or service for followers in an easy-to-understand way. Plus, with video, customers will have an authentic connection with you and your brand, making them more likely to purchase from you down the road.
The ultimate takeaway here is: don’t be shy! Even if you botch your first Live Videos, they’re going to garner way more traction and attention than sharing an article to your business page. People are fascinated with video – especially Live Video – so give the people what they want.
Companies and entrepreneurs get obsessive with the official rollout of their first website – but, after a year or two, fail to reflect on its layout, design, and content for a much-needed update. Chances are, it was stressful and expensive enough to get the thing completed. Having to tend to it every single year just doesn’t seem feasible.
Though web design and development can be a total nightmare for many business entities, here are 5 reasons why you need to update your website regularly, despite your distaste for it.
1. Visual Appeal
When people visit your site, they’re immediately presented with a reflection of your organization. The first thing they’re going to notice is pictures, colors, and the overall aesthetic. The standard for visual appeal changes rapidly today. After one year, your site will definitely need to adhere to the present aesthetic standards.
Industries are constantly changing and new services are always being created and developed. In order to stay competitive, you need to be offering what your competitors are offering. That starts with the right written content conveying your repertoire to your potential clients.
3. Mobile Friendly
If your website isn’t optimized for mobile usage yet – it needs to be ASAP. More people peruse the Internet from their phones than from laptops today. If your website doesn’t look good on a phone, you can bet the user will close it out immediately.
Google, Facebook, Instagram, etc. are always changing their search engine rankings and programmed algorithms. What once contributed to good SEO may not get the job done anymore. Stay current with tagging and coding that’ll help your company ranking.
Stock photos used to be “somewhat” acceptable on websites when they were still new. Today, everyone has a website, and everyone has seen those same 5 stock photos so many times that they can’t stand it anymore. You really want to consider incorporating original photography. It’ll not only make your platform look professional, it will also make it unique.
Is it time for you to update your website? Trust us, we know it’s a pain, but be nice to your brand and give it the regular web update it deserves.