Every business wants to be at the top of Google’s search engine results today.
First page ranking is equivalent to advertising GOLD. Your competitor is trying every tactic available to beat you, so let’s talk about how YOUR business can get there first. Let’s start with your website’s responsiveness.
A responsive website is a site that resizes automatically to fit every device used on the market today. Whether users are on their large or small-screen smartphones or iPads, the website will propagate and stack content neatly on their devices so no finger pinching is involved.
Here are 3 critical reasons why your website needs to be mobile responsive ASAP:
Google: If users can’t easily navigate your website, it’s unlikely they will stick around. Google recognizes ‘time on a page’ as a fundamental indicator of a site’s value for any given query. Responsive web design makes your website much easier for visitors to read and navigate. The result is an improved user experience and typically a longer time on the site. Google is going to reward sites that meet users with an easy experience.
- Faster Page Loading: Page loading times are an established and known ranking factor. Every website should be optimized to load as quickly as possible to help the odds of it ranking well in search engine results. The consistent message from Google over the years has been that fast-loading sites are favored in search results. Websites that are mobile responsive will typically load faster, resulting in a more positive user experience as well as a likely boost in ranking.
- Decreased Bounce Rate: Bounce rate is related to time on site. How quickly do your visitors backtrack or leave your website? Google pays attention to user behavior when it comes to entry and exit points for a website. Google might interpret short dwell time (leaving a site quickly) as a signal that the content the searcher found on your site wasn’t relevant to their needs. The consequence for the website will be a negative adjustment in their ranking in Google search engine results for that query.
At our sister store, Websites While U Wait , we specialize in developing highly functional websites that are mobile responsive to attract and provide a positive user experience.