Websites While U Wait is now offering FREE consultations for your business regarding websites, social media, chatbots, apps, and more. We understand that the world of digital marketing is overwhelming, which is why once per week, we're sitting down with Albany business owners and entrepreneurs to help you make sense of it all. Call, email, or simply walk in! Don't forget to follow us here on Facebook for updates.
Looking for professional photography or videography content for your social channels and website? Utilizing our two models, we are able to capture and record footage for your product around Brooklyn and Manhattan. Not to mention, we have a growing influencer database with every kind of brand partnership available.
Your bedroom floor isn't the only thing you should be cleaning this spring season. Social media needs yearly management, monitoring, and organization to keep both you and your business persona looking professional and appealing to visitors. It’s hard to keep up with every single post, comment, and photo added to profiles, which means while you’re avoiding dusting your furniture this April, sit down and give your social media a thorough spring cleaning instead.
When you finally sit down to clean out the ole profiles, here are a few pointers for brushing up your digital presence:
1. Photo Cleanse
There’s no way you caught every single inappropriate or unflattering social media photo post this year. You’re only human. Now is the time, however, to do some damage control and check your tagged and public photos on all of your social media profiles – yes, all of them.
2. Delete Accounts
If you have a ton of social profiles you barely use anymore, consider deleting them. The more profiles you own, the greater your risk of identity theft. If you haven’t posted on that business Google Plus page in a year, you’re not going to. Stop kidding yourself.
3. Security Settings
If you’re a social media pioneer, chances are you made your profiles before all of the fancy security and privacy settings were added. You could be unknowingly publicly exposed on Facebook because you never took the time to check out your security settings. Please, go check them out.
4. Search Engine Test
It doesn’t get simpler than this: type your name in Google and search the results. If you’re already squirming and the results aren’t even loaded, that definitely means your social media needs a cleanse. Check out the results. If you hate the photos you see, delete the source images.
It’s as easy as that! Give your social media persona a little tender-love-and-care this spring season. You’ll be happy you did.
You’ve probably received at least 10 annoying “Live” notifications from both Facebook and Instagram this week. Social media platforms are so high on Live Videoing right now… it’s kind of overwhelming. There’s a reason they’re obsessing over the hottest interactive fad in the game today – they know it’s what people want to see.
Video Marketing, both regular and Live, is an inexpensive way for your business to outshine the competition today. All you need is a camera or Smartphone, a creative idea, and a little encouragement to get in front of your business followers. The results can be big enough to compete with even the most known brands in the world. One “viral” video can take your small business to national status, and it really is as easy as that.
Though most people are camera shy, here are a few benefits of getting past your fear and pulling that camera out:
1. Showcase your services
2. Answer customer questions
3. Engage followers in contests
4. Ask for customer feedback
5. Introduce office staff
6. Give office tours
7. Read client testimonials
…And the list goes on. Video is an incredibly ingenious and affordable avenue to demonstrate your product or service for followers in an easy-to-understand way. Plus, with video, customers will have an authentic connection with you and your brand, making them more likely to purchase from you down the road.
The ultimate takeaway here is: don’t be shy! Even if you botch your first Live Videos, they’re going to garner way more traction and attention than sharing an article to your business page. People are fascinated with video – especially Live Video – so give the people what they want.
Companies and entrepreneurs get obsessive with the official rollout of their first website – but, after a year or two, fail to reflect on its layout, design, and content for a much-needed update. Chances are, it was stressful and expensive enough to get the thing completed. Having to tend to it every single year just doesn’t seem feasible.
Though web design and development can be a total nightmare for many business entities, here are 5 reasons why you need to update your website regularly, despite your distaste for it.
1. Visual Appeal
When people visit your site, they’re immediately presented with a reflection of your organization. The first thing they’re going to notice is pictures, colors, and the overall aesthetic. The standard for visual appeal changes rapidly today. After one year, your site will definitely need to adhere to the present aesthetic standards.
Industries are constantly changing and new services are always being created and developed. In order to stay competitive, you need to be offering what your competitors are offering. That starts with the right written content conveying your repertoire to your potential clients.
3. Mobile Friendly
If your website isn’t optimized for mobile usage yet – it needs to be ASAP. More people peruse the Internet from their phones than from laptops today. If your website doesn’t look good on a phone, you can bet the user will close it out immediately.
Google, Facebook, Instagram, etc. are always changing their search engine rankings and programmed algorithms. What once contributed to good SEO may not get the job done anymore. Stay current with tagging and coding that’ll help your company ranking.
Stock photos used to be “somewhat” acceptable on websites when they were still new. Today, everyone has a website, and everyone has seen those same 5 stock photos so many times that they can’t stand it anymore. You really want to consider incorporating original photography. It’ll not only make your platform look professional, it will also make it unique.
Is it time for you to update your website? Trust us, we know it’s a pain, but be nice to your brand and give it the regular web update it deserves.
It seemed like a fantasy of the future not too long ago when cartoons and TV shows poked fun at using robots for daily human support. There was Karen, Plankton’s computer wife on Spongebob, the Jetsons, My Life As A Teenage Robot, and so many others throughout the last 30 years. Though we don’t quite have teenager robots floating around our streets yet, we do have the creation of chatbots for human-to-robot conversational interaction on a business or brand’s behalf.
What is a chatbot?
A chatbot is an artificial intelligence system that interacts with humans over an Internet-based text chat. The interactions can be straightforward, like placing a pizza delivery order, or they can be complex, like troubleshooting a problem with Internet service. The one-on-one business-to-consumer interaction potential just got a whole lot bigger with the implementation of these conversational bots.
Here are 3 reasons why your business needs a chatbot NOW:
Up until now, humans were tasked with answering business questions and inquiries. That means only a certain volume of questions could be answered every single hour. With a robot, an infinite amount of questions can be fielded and answered in a single second, with perfect, preprogrammed accuracy. Wow.
Social media may be to blame for this one. Consumers are spoiled today. They’re used to a steady stream of optimized content, persuading them to make purchases. They’re used to direct contact with businesses through social media profiles. Therefore, they expect this kind of engagement on apps and websites. Chatbots are the perfect way to provide them with personalized, instant engagement as often as they want it.
Whether this word makes you laugh or cringe, millennials are the most powerful consumer group in the world today. How they go about acquiring their purchases is kind of important. It’s no secret that millennials prefer text chats to any other kind of consumer support (we’re looking at you, smartphones). By having a chatbot, you’ll be catering to the most active consumers in the game today.
Still not totally clear on what a chatbot is? Fear not, we do offer comprehensive informational classes in which we teach you about chatbots, how to create them, and how to anticipate questions for your bot to answer. Check out our new teaching branch: http://socialmeuniversity.com/.
Sure, you know at this point that your business needs social media, consistent posting, and proper spelling and grammar, but have you ever considered the bad social media management habits you may be channeling into your daily posting? Social media is an art form of its own, and as such, has many ways for you to help, and hurt, your business in the process.
Here are 5 bad social media habits you should DEFINITELY drop this year:
1. Not engaging your followers
If you’re going to spend all this time developing social media content and posting it, then you better be engaging with the responses as well. People want to be seen and heard. If they have something to say about your post, they want a response from you. Whether it’s a good or bad response, make sure you let your followers know they have been heard either way.
If I see another Instagram picture posted to Facebook through account linking, I may lose it. No one likes to see “recycled” content on social media. People are on a platform specifically looking at you and your brand for natively uploaded and developed content. Get creative, and be sure to upload everything originally on the respective platform.
3. Taking yourself too seriously
Social media is full of enough cynicism and over-the-top seriousness as it is today. Don’t add to it. Have fun with your page! It’s ok to post something that is less-than-serious every so often. Show your followers that you’re a human being with humor. Funny posts always do better than intimidating, informational ones.
This is a hard one for business owners to manage. As a business owner, you have a lot of responsibilities. Making sure a Facebook post is queued up for every day of the week isn’t at the top of your list. The problem is that prospective brand followers expect consistent posting from you, or else they’ll drift off to another brand that does get the job done. Try and queue posts up every Sunday when you’re home relaxing (if not, this is where firms like ours come in for helping with this consistency).
5. Spreading yourself too thin
Many business owners today are under the misconception that they need to be on 10 social media platforms every single day. By spreading your social media presence too thin, you’re going to dilute your content. People will be able to tell. Channel your energy into the 1-2 platforms where your online communities thrive.
For us and for everyone on social media, kick these 5 bad social media habits in 2017. As always, we know it’s easier said than done, which is why we offer Content Calendars and Social Media Training for a step-by-step approach to social media success.
The New Year is here! You’re probably busy chasing those resolutions, revamping the dietary plan, and avoiding unnecessary after work drinks. We are, too. That’s the beauty of January.
With the arrival of 2017 comes a whole new outlook on content marketing for digital advertisement and awareness. Now is the time to sit down and plan the content marketing strategy for the year ahead – what parts of your brand do you want to emphasize? Do you have a new kind of consumer you want to invite into your marketing circle? Do you need to reformulate your ideal Buyer Personas?
It’s important to not only ask yourselves these questions, but to also answer them via the content you’re putting out online.
Here are the top 4 content marketing trends to follow in 2017:
1. App Development
Mobile applications used to just be those things we used for accessing Facebook quickly or booking a last-minute Uber out. This year, we’re going to see a massive increase in the use of apps for everyday businesses looking to directly reach out to consumers through geographic pinging, increased product deals and discounts, and information-retrieval based on app usage.
2. Visual stimulation
Visuals are everything. People don’t have time to skim 3-page articles anymore to get what they want out of a brand – if they can get what they want by looking at a beautiful photo with one or two sentences of text overlaying it, that’s what they’re going to do. Cater to the average consumer today by translating your brand principles into visuals and easy-to-watch videos.
3. Personalized messaging
People expect a lot out of a brand today. Most businesses understand they need social media profiles and digital advertising to reach today’s consumers. In order to outshine the competition, you’re going to want to consider targeted, personalized messaging that is catered specifically to your ideal consumer. Who is your ideal consumer? Their age, gender, and interests? You want content that directly reaches and communicates with this individual.
4. Technological implementation
Technological development had a great year in 2016. Artificial Intelligence (AI) is being implemented in just about every industry as we speak, businesses are placing chatbots on their websites for immediate consumer answers, and companies like Google found a way into our homes via the Amazon Echo. It’s incredibly important now more than ever to be receptive to these technological advancements. Technology is our future, and your business may want to consider chatbots online and AI learning capabilities down the line for content development.
If any of this sounds overwhelming or time consuming, that’s ok, we can help. Your content is the branded face of your business. It’s important. We have specially crafted Content Calendars available for any business in any industry. Plan ahead. Invest in your digital presence for 2017.
Well, we were already calling 2016 the year of Live Video Marketing, and Instagram just solidified it with the official rollout of their Instagram Live feature. Now, business owners, marketers, and branders galore can Live Video their tips, tricks, and surroundings on more than just Facebook. It’s a social media marketing dream come true.
Instagram’s latest Live Video move comes at a time when the app is aggressively trying to associate its platform with more video posting and less picture sharing. Instagram knows the world is heading towards a heavy Live Video Marketing age, and it doesn’t want to be left in the dust as the place for simply pretty and eye-catching pictures.
Now, when users go on Instagram, they can access their Instagram Stories from the top left icon, and swipe right to “Go Live” for all friends to watch. The Instagram Stories feature, a relatively new development as well that enables users to post 24-hour photos and videos (JUST LIKE SNAPCHAT) before they’re taken down, will now play host to going live for any Instagram user. Once the user goes live, Instagram will take it upon themselves to fetch and build an audience, like Facebook, and even message friends directly about the live broadcast.
Is Instagram Live any different from Facebook Live?
Not really, but there are a few subtle differences. Instagram Live will notify users by placing a live icon over the username in any given Instagram feed. Additionally, once the broadcast is complete, Instagram will leave it up for only 24-hours before it is removed. On Facebook, however, Live Videos exist for an infinite amount of time once the video wraps up. Lastly, users will be able to “pin” their favorite comments to the top of the broadcast feed while rolling.
Overall, the two features are incredibly similar, enabling users to disable comments, connect with friends in real-time, and market their hearts out.
So, if you’re a business owner trying to cut through the social media noise, here is yet another way for you to directly, in real-time, connect with your consumer base in a personal, one-on-one kind of way.