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You’ve probably received at least 10 annoying “Live” notifications from both Facebook and Instagram this week. Social media platforms are so high on Live Videoing right now… it’s kind of overwhelming. There’s a reason they’re obsessing over the hottest interactive fad in the game today – they know it’s what people want to see.
Video Marketing, both regular and Live, is an inexpensive way for your business to outshine the competition today. All you need is a camera or Smartphone, a creative idea, and a little encouragement to get in front of your business followers. The results can be big enough to compete with even the most known brands in the world. One “viral” video can take your small business to national status, and it really is as easy as that.
Though most people are camera shy, here are a few benefits of getting past your fear and pulling that camera out:
1. Showcase your services
2. Answer customer questions
3. Engage followers in contests
4. Ask for customer feedback
5. Introduce office staff
6. Give office tours
7. Read client testimonials
…And the list goes on. Video is an incredibly ingenious and affordable avenue to demonstrate your product or service for followers in an easy-to-understand way. Plus, with video, customers will have an authentic connection with you and your brand, making them more likely to purchase from you down the road.
The ultimate takeaway here is: don’t be shy! Even if you botch your first Live Videos, they’re going to garner way more traction and attention than sharing an article to your business page. People are fascinated with video – especially Live Video – so give the people what they want.
It’s only fitting we start off our 2017 Social Media Trends series with the King of 2016: Live Video.
Live Video managed to go from being slightly relevant on Periscope in 2015, to the dominant marketing force of 2016. How did Live Video explode into such a driving sales force and why are social media marketing platforms so high on it?
Let’s start from the beginning. YouTube changed the game for content marketers and videographers back in 2004 when it provided a free channel for posting and sharing videos. As YouTube grew in popularity, new social media platforms started to pop up and include some kind of video posting capability. People love watching a video instead of reading an article; so naturally, video became more and more popular, accessible on all major social media marketing platforms by 2015.
In 2014, Snapchat changed the video marketing game by creating a platform that caters to quick, funny, and highly engaging video clips that were filmed “live” with no editing. Though it wasn’t real-time, it was the next best thing – and people LOVED it.
Fast-forward to now, and every platform can’t get their hands on Live Video fast enough. Facebook incorporated Live Video as part of their algorithm changes to favor high-quality content over chronological posting. If you get on Facebook and start a Facebook Live recording, they actually fetch followers for you. And if that’s not enough, they send all of your friends a notification – right to their mobile devices – when you go live. It’s a marketers dream.
Instagram wanted to be part of the revolution, too, and this year rolled out an Instagram Stories feature for enabling brands to post 24-hour shelf-life videos of maximum 10 seconds – JUST like Snapchat.
The Future of Live Video
As 2016 comes to a close, Live Video hasn’t even hit its peak, setting the stage for Instagram, Twitter, Snapchat, and maybe even the peripheral platforms like LinkedIn and Pinterest, to incorporate a Live Video component. With all of the digital noise out there today, Live Video is the best way for a brand to break through it and showcase personality, accessibility, and entertainment to followers.
Haven’t used Facebook Live for your business platform yet? You better reevaluate for 2017.
Say it isn’t so. Vine, the 6-second video loop app that peaked at international popularity in late 2014, this week announced they will be shutting down their once highly active app in upcoming months.
The micro-video platform that saw social media darlings and creative videographers manage to film hysterical masterpieces in 6-seconds or less, will still keep their Internet platform up for Vine users who wish to watch (and mourn) their favorite video clips. Users will no longer be able to record and post in the app, however.
Twitter purchased Vine in 2012 during their early startup stage before it even launched in a $30 million deal. Shortly thereafter, the app hit the Internet by storm, and today, thousands of millionaire social media influencers owe their start to the hilarious platform.
Foreshadowing Vine’s death
Vine simply wasn’t able to survive the rollout of Snapchat and Instagram’s platform alteration to adopt video sharing. Vine, once the supreme video-posting platform back in 2013, quickly faded from relevance when Snapchat hit the scene and provided users with a more personal, real-time platform for sharing their daily activities. Instagram quickly followed Snapchat’s example, and enabled users in 2014 to share video in addition to photos. This past year, they boldly copied Snapchat, and added an Instagram Stories feature for real-time video posting.
Vine simply couldn’t compete, and the platform shared a death post this past Thursday, October 27: “Thank you for taking a chance on this app back in the day.”
Vine’s sad death came just hours after Twitter posted its lackluster third quarter earnings as it laid off 9 percent of its work force.
Were you a passionate Viner? It’s ok – a new Vine-styled video app could be on the horizon, poised to knock Snapchat and Instagram off their thrones.