twitter

5 key benefits of having your business on Twitter

Twitter gets left in the dust when it comes to social media marketing. Most people are willing to give Facebook, and now Instagram, a shot with the launch of their brand. But, if you ask most people if their company is on Twitter, they’ll tell you no, or not yet. Why that answer? People are afraid of Twitter. Simply stated: they don’t get it.

For those of you reading this who are on Twitter, you’re probably wondering: what’s not to get? Twitter has a complex stigma attached to it, and sends social media amateurs running in the opposite direction.

Twitter is not a difficult platform to use. It focuses on the effectiveness and information relation of a 140-character sentence or phrase. Photos and videos can be added, and the platform revolves around the use of hashtags. That’s it!

Put your business on Twitter. Here are 5 KEY benefits of maintaining a lively Twitter profile:

  1. One-on-one customer service: Savvy consumers take to Twitter today to engage in customer service praise, complaints, and questioning. Twitter is the place for a person to Tweet at a business about their experience. On Twitter, you can directly reply back to consumers, and showcase their responses directly on your profile. Oftentimes, companies (if a consumer complains) offer them a deal or return right on Twitter. If consumers know they can reach you this directly, they’ll be more apt to buy from you.
  2. Community tagging: You can geo-tag any one of your Tweets on Twitter. The location attachment helps businesses solidify their presence in a given community. The more you tag your community, the easier it will be for local consumers to find your business and check out your website.

  3. Keyword searches: Since Twitter is the land of the hashtag, it’s incredibly easy to research keywords related to your business, and see what people are saying about your service or product. This kind of feedback is invaluable for updating your branding image.

  4. Lax communication: The brevity of Tweets keeps Twitter a low-pressure and informal place to interact with consumers. Since Tweets are so tiny, many businesses Tweet 8-10 times per day. The relaxed style makes one-on-one consumer communication seamless.

  5. Spying on competitors: Through keyword searching, it’s easy to spy on competitors on Twitter. Let’s say you’re in the Spa Industry. If you search “Spa,” every person using that word has Tweets pop up, and you can see exactly what they’re doing or saying to attract customers. 

Convinced your business needs Twitter, but don’t know how to navigate it? That’s what we’re here for! Twitter is one of our platform passions, and with over 1,300 followers and counting, we know the recipe for success.  

Why do so many business owners fear social media?

After being in business for close to 6 months now, this is probably the most puzzling question we ask ourselves at SocialMe. Clearly, without this conundrum, we wouldn’t have a successful business. However, there are certain elements to social media that will forever make it a feared marketing item with a variety of businesses.

It’s natural to fear the unknown. It’s even more natural to resist change. But, social media has undeniably solidified itself as the most important communication channel, eCommerce marketplace, and news dissemination platform available today. There’s no ignoring Facebook anymore. With 80% of consumers answering they’re more inclined to shop at a store if they locate a credible, authentic Facebook page, it’s time to stop asking why people ignore it, and time to start asking why they fear it.

We have three theories on why so many people want, yet fear social media.

1. Lack of writing and grammar skills

If you think back to Middle School and High School, probably close to 40% of your class struggled with writing. It’s a common skill set many are unable to learn and develop throughout their lifetime. Spelling and grammar are scary to a lot of people. English is a complex language, and our spelling system doesn’t always make sense. 

About 1 in 10 Americans are dyslexic and shy away from social media.  An even greater amount fear they will be mocked, made fun of, or ruin their business’ legitimacy with misspellings and poor grammar. This is all incredibly true. Businesses need to look smart, professional, and on top of their game. The best way to come across as professional is by showcasing well-versed, succinct social media posts that demonstrate a mastery understanding of the English language.

2. Inability to identify a business brand

Social media forces businesses to identify their central brand and build around it. Businesses that fail to do so end up with 30 Facebook page likes and zero online community engagement. With all of the competition on social media today, businesses have to identify a brand, market the brand, and analyze the consumer reception to the brand. They then need to alter it as needed for drawing in more interested consumers.

This is very hard for many businesses. It forces them to really peel away the layers and pick a core platform for their services and products. Most businesses that have been around for a while 1) don’t want to do this and 2) don’t think they need to. They therefore shy away from social media, and continue with the “same ole” approach.

3. Too technologically challenged to understand social media

This may sound harsh, but it’s true, and we all know a handful of people, typically 50 years of age and older, who just can’t seem to grasp the Digital Era. Now, we are not blaming these business owners whatsoever. Imagine owning a restaurant for six decades and trying to understand Facebook? We probably couldn’t either!

But the truth of the matter is these people just don’t get the Internet, and they’re probably never going to. After six successful decades in business, why fix it if it’s not broken?

Sadly, these establishments will fade into the past if they don’t set aside their unwillingness to adapt. In the meantime, their technological challenges prevent them from even learning what “Tweeter” could do for them.

These are just our theories, and they could be completely wrong. They could, however, be correct, and posit a great start for including the small businesses of our country in the Inbound Marketing age. Here at SocialMe, we want to help them.  

3 Marketing Tips for Attracting Millennial Buyers

Move over Baby Boomers. Millennials are officially the largest living generation in the United States right now. At 75.4 million, they’re a force to be reckoned with, and an even bigger consumer base wreaking havoc on the eCommerce world. Millennials grew up with technology, and now that they’re at the purchasing age, they’re ready to harness their clicking skills for the ultimate online shopping experience.

This group of people is undoubtedly checking a Facebook page, Twitter profile, and Instagram profile before they’re making a purchase from a company. They don’t see the old fashioned dinosaurs who refuse to make a website. To them, they’re simply obsolete, and not worth their time in the digital era.

But, the good news is, even if you are an old school brand, there’s still time to make the digital marketing switch. Creating social media profiles is free, and learning about digital ad buying is even freer.

Here are 3 marketing tips for attracting the tech-savvy generation of millennial buyers.

1. Work with social media influencers

It didn’t take very long for select individuals to discover there’s a lot of money to be made through “influencing” social media. Social media influencers are people who have amassed large, highly interactive followings. Whether it’s through a celebrity platform, like the Kardashians, or through an ingenious idea, like BuzzFeed’s Matt Bellassai’s ”Whine About It” series, social media influencers are popping up left and right – and they can make your business famous.

Social media influencers accept any and all partnerships for giving your brand a little more limelight. Millennials trust social media influencers, according to Kissmetric surveys, as much as they trust their friends and families. Having one of these influencers pose with your brand name in a photo will send a message to millennials that you get the marketing approach today, you’re onboard with it, and you’re willing to do what it takes to get their attention.

2. Authentic advertising

Millennials can smell BS from a mile away. There’s probably nothing they hate more than a traditional, corny, and aggressive paid advertisement shoved down their throats. They grew up with the tail end of 90s commercials trickled in television and radio, and they’re ready for something new. Millennials are looking for an infectious authenticity. They want to be creatively pitched.

Take the time to create genuine Facebook, Twitter, and Instagram ads. Millennials know advertising will always be necessary, but they want it to be done in a real, enticing manner that draws their interest in. It may sound selfish, but that’s the way of the millennial world.

3. Offer recommendations and rewards

A continuation from our selfishness point, millennials want to have an incentive to signup for something. They want to get something out of it. Think of Uber, Lyft, or Airbnb. These brands get this, and they offer new members five free rides, a $50 voucher for their next stay, and monthly discounts. Millennials are all about communication, and they are more than willing to post a company advertisement or recommendation to social media if it means some free Lyft rides.

Give them something they want. Offer new members a month of free services, or promise them a free product if they recommend your business to three new friends on Facebook. They'll happily do it. And it’ll get you invaluable exposure.

The future of marketing

Millennial dominance is here and they are the future of commerce. You can either accept it now, or be forced into a crash course of social media in three years. It’s your choice. SocialMe Media will be there to onboard your business into the digital world when you’re ready.

Which social media platforms are best for your business?

Social media is constantly expanding and refining itself into niche markets today. What used to be just Facebook is now dozens of specialized social media platforms catered to specific audiences.

With these new social media platforms come more opportunity to connect with online communities tuned into exactly what your business has to offer. We are constantly researching and mastering these platforms so we know exactly which channels to social media market your business.

We break our management down to the 8 most popular social media platforms today: Facebook, Twitter, Instagram, Linkedin, Google+, YouTube, Tumblr, and Pinterest.

For starters, every single business should be on Facebook. Over 1 billion people are active on Facebook. If anyone is going to be on social media, their first choice is Facebook.

After Facebook, the platforms get sorted into visual versus non-visual platforms. Instagram, Pinterest, Tumblr, and YouTube fall into the highly visual platforms. If you’re a business that has a lot of eye candy, you need to be on these platforms. The most used visual platform is Instagram. It is incredibly important if you run a hair salon, tattoo studio, pet store, etc. that you have an Instagram to constantly familiarize your audience with photos of your services. The new generation of buyers, people under 21, have stated their preferred social media platform is Instagram over Facebook, many of them starting to not even make Facebooks.

For non-visual, Linkedin, Twitter, and Google+ are the way to go. Twitter is recommended first as it is a perfect place to showcase your business goals, personality, and wit, all in a concise 140 character Tweet. Businesses are highly active messaging and connecting with one another on Twitter.

If you’re more of a serious, recruitment-style business, Linkedin is the official professional social media platform. The perfect platform for talking with other professionals or scouting talent, Linkedin is an easy way to show others you mean business.

Google+, YouTube, Tumblr, and Pinterest all have their niche markets, too, though they are not as prominent as Facebook, Twitter, Instagram and Linkedin. YouTube is perfect for building an online personality through videos; Pinterest is the ultimate eye-candy platform for “pinning” aesthetics that align with your company; Tumblr is a massive blogging-meets-photos platform where the entire world of 14-24 year olds thrive; and Google+ is a less-active Linkedin that links your company to Gmail.

The ultimate goal is to be on all of these platforms eventually to make sure you’re not missing out on any specific markets. But for starters, Facebook is a must, followed by Instagram, Twitter, and Linkedin depending the visual nature of your business. SocialMe can help.