Why quality is better than quantity when it comes to social media marketing

Social media marketing is still a relatively new marketing channel available to businesses today. It wasn’t so long ago that marketers were calling social media a “fad” that would fade away into the advertising past. With no concrete ability to measure ROI, critics argued social media would slip in relevance for B2B and B2C marketing.

Fast-forward 5 years and every serious marketer is pouring their money in social media and content marketing. The positive return on investment is increasing, and every business wants a piece of the pie.

With this manic-rush to adopt social media for businesses, a few misconceptions about the social media marketing arena are harming content marketing prospects for small businesses on the web.

You don’t need to be on every platform

We could start on a whole other topic about which platforms your business should be on given its industry, but we’ll stick to the point here. Quality trumps quantity with social media marketing, and stretching your marketing over 6 platforms isn’t doing your business any favors. The whole point of social media is connecting intimately and personally with consumers over topics that interest them. You need to provide enticing, succinct, and eye-catching content on a regular basis that is going to keep them enthralled with your brand.

By spilling over onto 6 different platforms trying to achieve this special kind of connection, you’re going to lose focus and precise contact with your ideal consumer base.

Quality > Quantity

Building a loyal and active brand following will do wonders for your business. These people will share, like, and comment on your posts for their thousands of friends to see. They’ll tell people about you, recommend you through chat groups and emails, and purchase from you on a regular basis. These are the consumers you want.

Depending on what type of business you operate, technically only 2-3 platforms will truly accomplish this for you. Spreading your reach over 7 isn’t going to do you any favors. Trust us.

5 key benefits of having your business on Twitter

Twitter gets left in the dust when it comes to social media marketing. Most people are willing to give Facebook, and now Instagram, a shot with the launch of their brand. But, if you ask most people if their company is on Twitter, they’ll tell you no, or not yet. Why that answer? People are afraid of Twitter. Simply stated: they don’t get it.

For those of you reading this who are on Twitter, you’re probably wondering: what’s not to get? Twitter has a complex stigma attached to it, and sends social media amateurs running in the opposite direction.

Twitter is not a difficult platform to use. It focuses on the effectiveness and information relation of a 140-character sentence or phrase. Photos and videos can be added, and the platform revolves around the use of hashtags. That’s it!

Put your business on Twitter. Here are 5 KEY benefits of maintaining a lively Twitter profile:

  1. One-on-one customer service: Savvy consumers take to Twitter today to engage in customer service praise, complaints, and questioning. Twitter is the place for a person to Tweet at a business about their experience. On Twitter, you can directly reply back to consumers, and showcase their responses directly on your profile. Oftentimes, companies (if a consumer complains) offer them a deal or return right on Twitter. If consumers know they can reach you this directly, they’ll be more apt to buy from you.
  2. Community tagging: You can geo-tag any one of your Tweets on Twitter. The location attachment helps businesses solidify their presence in a given community. The more you tag your community, the easier it will be for local consumers to find your business and check out your website.

  3. Keyword searches: Since Twitter is the land of the hashtag, it’s incredibly easy to research keywords related to your business, and see what people are saying about your service or product. This kind of feedback is invaluable for updating your branding image.

  4. Lax communication: The brevity of Tweets keeps Twitter a low-pressure and informal place to interact with consumers. Since Tweets are so tiny, many businesses Tweet 8-10 times per day. The relaxed style makes one-on-one consumer communication seamless.

  5. Spying on competitors: Through keyword searching, it’s easy to spy on competitors on Twitter. Let’s say you’re in the Spa Industry. If you search “Spa,” every person using that word has Tweets pop up, and you can see exactly what they’re doing or saying to attract customers. 

Convinced your business needs Twitter, but don’t know how to navigate it? That’s what we’re here for! Twitter is one of our platform passions, and with over 1,300 followers and counting, we know the recipe for success.