social media marketing

5 Amazing Social Media Campaigns for Thanksgiving

5 Amazing Social Media Campaigns for Thanksgiving

Check out these 5 incredible Thanksgiving social media marketing ideas that will help you boost your business sales before Black Friday.

4 Reasons Why Your Business Needs a Facebook Chatbot

4 Reasons Why Your Business Needs a Facebook Chatbot

Chabots, the robotic customer service solution we've all been looking for, can revolutionize how quickly and accurately you respond to prospective clients. Especially on Facebook, Facebook Messenger Chatbots can answer an infinite amount of questions for you - all while you focus on more important things.

Mobile apps vs. Mobile websites: they have less in common than you think

Last week, I visited RedSneakers, an upscale SEO and website marketing firm in Fort Myers, Florida. I sat down to chat with the boss, Ed Moore. I asked him what he thinks about apps. He replies quickly "We have a website, we don't think we need one." I tried to hide my horrified expression behind my coffee cup.

This is from an SEO guy.

The functions of an app haven't been made clear to the public yet. Why not? That's what I'm trying to figure out.

The App Story

Apps have been around prior to 2008 – but that was the year that we, the plebes, were introduced to that very short and ominous sounding word: app. GooglePlay and Apple's App Store opened for business that year. I even attempted to make my own in 2010. It wasn't very successful, but I did the best I could with what I had. Don't judge.

Apps have come a long way since then. TUNE's "Global Mobile 2016" report [1] estimated there was 180 billion app downloads in 2015. Furthermore, the App Store just enjoyed its busiest day ever on New Years Day 2017.

Obviously many folks know these juicy little widgets exist, but what about the mainstream? Nope, not yet.

Let's get back to Ed at RedSneakers. He is still believing that an app is a mini, mobile website. I laid my phone on his desk and tapped on our company's app: SocialMe (we're a boutique social media management and training company). I continued tapping. I showed him the Entrepreneur.com newsfeed that displays real-time social media articles and blogs (and entertains me in the wee hours of the morning).

Then I tapped on our Calendar (Google Calendar link) so he could see the meeting I had scheduled with him.  I mentioned that his clients could see his scheduled MeetUps, events, and even the slots he had free for them to book an appointment.

Next, I tapped on our SocialClub, where our clients can add themselves to our map. Here is where it gets fun, I get their name, email, or phone number and location. Data collecting, baby! I tapped the SocialMe Poll button. Our fans can choose what features of apps they like the most with a fun, interactive chart showing where they fit in. We all like to fit in, don't we?

Push notifications are the cherries on top of the marketing sundae, though. I have never seen a website (yet) that shoots alerts of sales, messages and updates into my hands, by text, on my phone. We can alert our entire fan base of a special LinkedIn seminar that we are holding tomorrow!

Next, I showed him our SocialMe team superimposed over a grand NYC skyline. We look like hipster, high-fashion models. Hey, it's all about the image.

Then I feigned boredom while I showed him the normal Insta, FB and Twitter icons and easy GPS directions to our place.

Interaction & Engagement

When I looked up I instantly realized that I showed him something that he did not know existed: INTERACTION and ENGAGEMENT. People today are spending over 5 hours per day looking at their phones, making it harder and harder to slow down their speeding on the information highway. If there isn't an element that makes your clients feel connected to you and your brand, they aren't going to care about you. As Mary Kay, the Grand-Dame of make-up and uber successful entrepreneur said, "people won't care about you if you don't care about them." It's no surprise that the Mary Kay brand has multiple, sophisticated apps currently on the market.

Engagement is the biggest difference in mobile websites vs. mobile apps. Today, people have a ridiculously low attention span – if interaction isn't immediate, your customer has likely moved on in search of the next CandyCrush. Experts say that people are even sick of typing website addresses in search bars. Tapping on the app icon is going to be de-riguer in the future.

SocialMe Media

2017 Social Media Marketing Trends: The Snapchat Takeover

This past year was a very, very good year for the short-attention span social media platform of Snapchat. A fairly new social media app compared to the Facebooks and YouTubes of the world, Snapchat hit the scene with a brand new concept of fleeting picture and video sharing that lessens the pressure of posting quality. Its revolutionary platform idea has proved to be a massive success – and a great place for businesses to get in some one-on-one interaction with prospective consumers.

To prove how good 2016 was to Snapchat, we’re going to breakdown some significant statistics proving that the video-sharing mobile application is the place to be in 2017:

·      Snapchat awareness this year grew from 60% to 71% among Americans 12 years of age and older.

·      Snapchat has more users now than LinkedIn, Pinterest, and Twitter.

·      Total percent of Americans using Snapchat grew from 17% to 23% just this year.

·      Snapchat is now the country’s second favorite social media platform.

·      Young Americans (12 to 24 years old) using Snapchat grew to 26% in 2016, outpacing Instagram at 17%.

Those are just some of the impressive Snapchat stats garnered throughout the past year. The company is expected to be valued at $25 billion at its IPO early in 2017, and the platform expects to close out 2016 with a whopping 150 million active daily users.

You as a business owner, individual, or entrepreneur should absolutely take Snapchat seriously as part of your 2017 business plan moving forward. Clearly, the app is not going anywhere any time soon, and the amount of daily users is expected to surpass 200 million this year.

Though Snapchat is a world of its own, centered on quit wit, clever videos, and intriguing content, anyone can learn to conquer its appeal by whipping out their phone and snapping a picture or video of daily business operations.

Consumers are all about direct connection and interaction with you today, and Snapchat is the perfect place to give them it – free of charge to you!