Check out these 5 incredible Thanksgiving social media marketing ideas that will help you boost your business sales before Black Friday.
Your bedroom floor isn't the only thing you should be cleaning this spring season. Social media needs yearly management, monitoring, and organization to keep both you and your business persona looking professional and appealing to visitors. It’s hard to keep up with every single post, comment, and photo added to profiles, which means while you’re avoiding dusting your furniture this April, sit down and give your social media a thorough spring cleaning instead.
When you finally sit down to clean out the ole profiles, here are a few pointers for brushing up your digital presence:
1. Photo Cleanse
There’s no way you caught every single inappropriate or unflattering social media photo post this year. You’re only human. Now is the time, however, to do some damage control and check your tagged and public photos on all of your social media profiles – yes, all of them.
2. Delete Accounts
If you have a ton of social profiles you barely use anymore, consider deleting them. The more profiles you own, the greater your risk of identity theft. If you haven’t posted on that business Google Plus page in a year, you’re not going to. Stop kidding yourself.
3. Security Settings
If you’re a social media pioneer, chances are you made your profiles before all of the fancy security and privacy settings were added. You could be unknowingly publicly exposed on Facebook because you never took the time to check out your security settings. Please, go check them out.
4. Search Engine Test
It doesn’t get simpler than this: type your name in Google and search the results. If you’re already squirming and the results aren’t even loaded, that definitely means your social media needs a cleanse. Check out the results. If you hate the photos you see, delete the source images.
It’s as easy as that! Give your social media persona a little tender-love-and-care this spring season. You’ll be happy you did.
You’ve probably received at least 10 annoying “Live” notifications from both Facebook and Instagram this week. Social media platforms are so high on Live Videoing right now… it’s kind of overwhelming. There’s a reason they’re obsessing over the hottest interactive fad in the game today – they know it’s what people want to see.
Video Marketing, both regular and Live, is an inexpensive way for your business to outshine the competition today. All you need is a camera or Smartphone, a creative idea, and a little encouragement to get in front of your business followers. The results can be big enough to compete with even the most known brands in the world. One “viral” video can take your small business to national status, and it really is as easy as that.
Though most people are camera shy, here are a few benefits of getting past your fear and pulling that camera out:
1. Showcase your services
2. Answer customer questions
3. Engage followers in contests
4. Ask for customer feedback
5. Introduce office staff
6. Give office tours
7. Read client testimonials
…And the list goes on. Video is an incredibly ingenious and affordable avenue to demonstrate your product or service for followers in an easy-to-understand way. Plus, with video, customers will have an authentic connection with you and your brand, making them more likely to purchase from you down the road.
The ultimate takeaway here is: don’t be shy! Even if you botch your first Live Videos, they’re going to garner way more traction and attention than sharing an article to your business page. People are fascinated with video – especially Live Video – so give the people what they want.
LinkedIn is by far the most misunderstood social media platform in the game today. Though people understand it is a place to professionally connect with colleagues and employers, they fail to explore its lead-generating resources and tools available for growing a client base.
Simply put: LinkedIn doesn’t get the love it deserves.
We’re here to explain why you should love LinkedIn, and we’re going to start by providing 3 easy steps to start generating leads for your business:
1. Article Publishing
Nothing legitimizes your expertise in a specific field more than publishing a free article for reading. Most people don’t realize that LinkedIn has its own blog feature built into the platform, enabling you to publish articles that are then shared with your entire network. And since LinkedIn is considered the serious and professional place to interact with people, your articles are going to be read at a much higher rate than they are on more “fun” platforms like Facebook and Twitter.
2. Group Involvement
Be honest, did you even know you could join groups on LinkedIn? There are tens of millions of highly active groups on LinkedIn at this very second interacting, networking, and scoring clients. All you have to do is request to join a group, and once approved, start posting whatever content you want while communicating with other group members. This is a great place to connect with fellow industry professionals, or to immerse yourself in ideal client pools and start sourcing your leads list.
3. Individual Celebration
Sure, Facebook is full of clicking the Like or Love button to win over other’s favor when they post the typical “look at me” photos and paragraphs. But, on LinkedIn, it’s actually constructive to take time to celebrate others. To show the love on LinkedIn, it’s done via recommendations, reviews, and skill endorsements. So, if you’re chasing down a lead and want to get them to consider you more carefully, go over to their profile and endorse their skills while writing them a heartfelt review. It’s impossible not to love you after that.
Feel a little less scared of LinkedIn? Though it has a serious tone to it, LinkedIn can take your business and build it a steady stream of leads with just 20 minutes of activity every day.
Sure, you know at this point that your business needs social media, consistent posting, and proper spelling and grammar, but have you ever considered the bad social media management habits you may be channeling into your daily posting? Social media is an art form of its own, and as such, has many ways for you to help, and hurt, your business in the process.
Here are 5 bad social media habits you should DEFINITELY drop this year:
1. Not engaging your followers
If you’re going to spend all this time developing social media content and posting it, then you better be engaging with the responses as well. People want to be seen and heard. If they have something to say about your post, they want a response from you. Whether it’s a good or bad response, make sure you let your followers know they have been heard either way.
If I see another Instagram picture posted to Facebook through account linking, I may lose it. No one likes to see “recycled” content on social media. People are on a platform specifically looking at you and your brand for natively uploaded and developed content. Get creative, and be sure to upload everything originally on the respective platform.
3. Taking yourself too seriously
Social media is full of enough cynicism and over-the-top seriousness as it is today. Don’t add to it. Have fun with your page! It’s ok to post something that is less-than-serious every so often. Show your followers that you’re a human being with humor. Funny posts always do better than intimidating, informational ones.
This is a hard one for business owners to manage. As a business owner, you have a lot of responsibilities. Making sure a Facebook post is queued up for every day of the week isn’t at the top of your list. The problem is that prospective brand followers expect consistent posting from you, or else they’ll drift off to another brand that does get the job done. Try and queue posts up every Sunday when you’re home relaxing (if not, this is where firms like ours come in for helping with this consistency).
5. Spreading yourself too thin
Many business owners today are under the misconception that they need to be on 10 social media platforms every single day. By spreading your social media presence too thin, you’re going to dilute your content. People will be able to tell. Channel your energy into the 1-2 platforms where your online communities thrive.
For us and for everyone on social media, kick these 5 bad social media habits in 2017. As always, we know it’s easier said than done, which is why we offer Content Calendars and Social Media Training for a step-by-step approach to social media success.
The New Year is here! You’re probably busy chasing those resolutions, revamping the dietary plan, and avoiding unnecessary after work drinks. We are, too. That’s the beauty of January.
With the arrival of 2017 comes a whole new outlook on content marketing for digital advertisement and awareness. Now is the time to sit down and plan the content marketing strategy for the year ahead – what parts of your brand do you want to emphasize? Do you have a new kind of consumer you want to invite into your marketing circle? Do you need to reformulate your ideal Buyer Personas?
It’s important to not only ask yourselves these questions, but to also answer them via the content you’re putting out online.
Here are the top 4 content marketing trends to follow in 2017:
1. App Development
Mobile applications used to just be those things we used for accessing Facebook quickly or booking a last-minute Uber out. This year, we’re going to see a massive increase in the use of apps for everyday businesses looking to directly reach out to consumers through geographic pinging, increased product deals and discounts, and information-retrieval based on app usage.
2. Visual stimulation
Visuals are everything. People don’t have time to skim 3-page articles anymore to get what they want out of a brand – if they can get what they want by looking at a beautiful photo with one or two sentences of text overlaying it, that’s what they’re going to do. Cater to the average consumer today by translating your brand principles into visuals and easy-to-watch videos.
3. Personalized messaging
People expect a lot out of a brand today. Most businesses understand they need social media profiles and digital advertising to reach today’s consumers. In order to outshine the competition, you’re going to want to consider targeted, personalized messaging that is catered specifically to your ideal consumer. Who is your ideal consumer? Their age, gender, and interests? You want content that directly reaches and communicates with this individual.
4. Technological implementation
Technological development had a great year in 2016. Artificial Intelligence (AI) is being implemented in just about every industry as we speak, businesses are placing chatbots on their websites for immediate consumer answers, and companies like Google found a way into our homes via the Amazon Echo. It’s incredibly important now more than ever to be receptive to these technological advancements. Technology is our future, and your business may want to consider chatbots online and AI learning capabilities down the line for content development.
If any of this sounds overwhelming or time consuming, that’s ok, we can help. Your content is the branded face of your business. It’s important. We have specially crafted Content Calendars available for any business in any industry. Plan ahead. Invest in your digital presence for 2017.
This past year was a very, very good year for the short-attention span social media platform of Snapchat. A fairly new social media app compared to the Facebooks and YouTubes of the world, Snapchat hit the scene with a brand new concept of fleeting picture and video sharing that lessens the pressure of posting quality. Its revolutionary platform idea has proved to be a massive success – and a great place for businesses to get in some one-on-one interaction with prospective consumers.
To prove how good 2016 was to Snapchat, we’re going to breakdown some significant statistics proving that the video-sharing mobile application is the place to be in 2017:
· Snapchat awareness this year grew from 60% to 71% among Americans 12 years of age and older.
· Snapchat has more users now than LinkedIn, Pinterest, and Twitter.
· Total percent of Americans using Snapchat grew from 17% to 23% just this year.
· Snapchat is now the country’s second favorite social media platform.
· Young Americans (12 to 24 years old) using Snapchat grew to 26% in 2016, outpacing Instagram at 17%.
Those are just some of the impressive Snapchat stats garnered throughout the past year. The company is expected to be valued at $25 billion at its IPO early in 2017, and the platform expects to close out 2016 with a whopping 150 million active daily users.
You as a business owner, individual, or entrepreneur should absolutely take Snapchat seriously as part of your 2017 business plan moving forward. Clearly, the app is not going anywhere any time soon, and the amount of daily users is expected to surpass 200 million this year.
Though Snapchat is a world of its own, centered on quit wit, clever videos, and intriguing content, anyone can learn to conquer its appeal by whipping out their phone and snapping a picture or video of daily business operations.
Consumers are all about direct connection and interaction with you today, and Snapchat is the perfect place to give them it – free of charge to you!
The past year hasn’t exactly been kind to Twitter. Shares dropped nearly 400%, the company laid off thousands of workers, and its little video project, Vine, was officially killed. Twitter has its work cutout in 2017 for climbing back up the relevancy ladder, and that is going to start by adopting some of the other “hot” features championed by Instagram and Snapchat today.
I am personally a fan of Twitter, and I find it to be the most effective place to source breaking news before its skewed by the media narrative. I also find it to be a fun place to fire out some sarcastic remarks I am too scared to post on Facebook. That being said, Twitter needs to make serious innovative moves in 2017 to appeal to the larger base of social media users. Though I know the founders of Twitter probably won’t read this, here are my recommendations for giving the platform a facelift:
1. Live Video
Live Video is everything today. Periscope used to be the place to do it, but other platforms found a way to integrate their Live Video Marketing directly. Twitter needs to develop a “Live Video Tweet” option in which users can not only “Go Live” for other Tweeters to watch, they can also Tweet segments from the Live Video after it’s done.
2. More Ad Options
Businesses are flocking to Instagram for the advertising and influencing opportunities today. Twitter isn’t exactly ad-friendly. They need to create an easier and more effective way to get advertisements in the face of their desired users. It’s all about expanded branded awareness, and Twitter needs to cater to that.
3. Keep Character Limit
Twitter has toyed with the idea of expanding their character limit and I’m here to say: DON’T DO IT! Clearly, the world is becoming more and more scatterbrained, drifting to platforms like Instagram and Snapchat that rely on simply a picture or 10-second video. People don’t like to read. Keep the Tweets to 140 characters. It’s what makes them so funny, clever, and quick in the first place.
Hopefully the executives at Twitter are already going over these three tips right now; but if they’re not, we may continue to see a drop in the relevancy of Twitter in 2017.
Let’s say a prayer that’s not the case.
Well, we were already calling 2016 the year of Live Video Marketing, and Instagram just solidified it with the official rollout of their Instagram Live feature. Now, business owners, marketers, and branders galore can Live Video their tips, tricks, and surroundings on more than just Facebook. It’s a social media marketing dream come true.
Instagram’s latest Live Video move comes at a time when the app is aggressively trying to associate its platform with more video posting and less picture sharing. Instagram knows the world is heading towards a heavy Live Video Marketing age, and it doesn’t want to be left in the dust as the place for simply pretty and eye-catching pictures.
Now, when users go on Instagram, they can access their Instagram Stories from the top left icon, and swipe right to “Go Live” for all friends to watch. The Instagram Stories feature, a relatively new development as well that enables users to post 24-hour photos and videos (JUST LIKE SNAPCHAT) before they’re taken down, will now play host to going live for any Instagram user. Once the user goes live, Instagram will take it upon themselves to fetch and build an audience, like Facebook, and even message friends directly about the live broadcast.
Is Instagram Live any different from Facebook Live?
Not really, but there are a few subtle differences. Instagram Live will notify users by placing a live icon over the username in any given Instagram feed. Additionally, once the broadcast is complete, Instagram will leave it up for only 24-hours before it is removed. On Facebook, however, Live Videos exist for an infinite amount of time once the video wraps up. Lastly, users will be able to “pin” their favorite comments to the top of the broadcast feed while rolling.
Overall, the two features are incredibly similar, enabling users to disable comments, connect with friends in real-time, and market their hearts out.
So, if you’re a business owner trying to cut through the social media noise, here is yet another way for you to directly, in real-time, connect with your consumer base in a personal, one-on-one kind of way.
It’s only fitting we start off our 2017 Social Media Trends series with the King of 2016: Live Video.
Live Video managed to go from being slightly relevant on Periscope in 2015, to the dominant marketing force of 2016. How did Live Video explode into such a driving sales force and why are social media marketing platforms so high on it?
Let’s start from the beginning. YouTube changed the game for content marketers and videographers back in 2004 when it provided a free channel for posting and sharing videos. As YouTube grew in popularity, new social media platforms started to pop up and include some kind of video posting capability. People love watching a video instead of reading an article; so naturally, video became more and more popular, accessible on all major social media marketing platforms by 2015.
In 2014, Snapchat changed the video marketing game by creating a platform that caters to quick, funny, and highly engaging video clips that were filmed “live” with no editing. Though it wasn’t real-time, it was the next best thing – and people LOVED it.
Fast-forward to now, and every platform can’t get their hands on Live Video fast enough. Facebook incorporated Live Video as part of their algorithm changes to favor high-quality content over chronological posting. If you get on Facebook and start a Facebook Live recording, they actually fetch followers for you. And if that’s not enough, they send all of your friends a notification – right to their mobile devices – when you go live. It’s a marketers dream.
Instagram wanted to be part of the revolution, too, and this year rolled out an Instagram Stories feature for enabling brands to post 24-hour shelf-life videos of maximum 10 seconds – JUST like Snapchat.
The Future of Live Video
As 2016 comes to a close, Live Video hasn’t even hit its peak, setting the stage for Instagram, Twitter, Snapchat, and maybe even the peripheral platforms like LinkedIn and Pinterest, to incorporate a Live Video component. With all of the digital noise out there today, Live Video is the best way for a brand to break through it and showcase personality, accessibility, and entertainment to followers.
Haven’t used Facebook Live for your business platform yet? You better reevaluate for 2017.