Chabots, the robotic customer service solution we've all been looking for, can revolutionize how quickly and accurately you respond to prospective clients. Especially on Facebook, Facebook Messenger Chatbots can answer an infinite amount of questions for you - all while you focus on more important things.
Your bedroom floor isn't the only thing you should be cleaning this spring season. Social media needs yearly management, monitoring, and organization to keep both you and your business persona looking professional and appealing to visitors. It’s hard to keep up with every single post, comment, and photo added to profiles, which means while you’re avoiding dusting your furniture this April, sit down and give your social media a thorough spring cleaning instead.
When you finally sit down to clean out the ole profiles, here are a few pointers for brushing up your digital presence:
1. Photo Cleanse
There’s no way you caught every single inappropriate or unflattering social media photo post this year. You’re only human. Now is the time, however, to do some damage control and check your tagged and public photos on all of your social media profiles – yes, all of them.
2. Delete Accounts
If you have a ton of social profiles you barely use anymore, consider deleting them. The more profiles you own, the greater your risk of identity theft. If you haven’t posted on that business Google Plus page in a year, you’re not going to. Stop kidding yourself.
3. Security Settings
If you’re a social media pioneer, chances are you made your profiles before all of the fancy security and privacy settings were added. You could be unknowingly publicly exposed on Facebook because you never took the time to check out your security settings. Please, go check them out.
4. Search Engine Test
It doesn’t get simpler than this: type your name in Google and search the results. If you’re already squirming and the results aren’t even loaded, that definitely means your social media needs a cleanse. Check out the results. If you hate the photos you see, delete the source images.
It’s as easy as that! Give your social media persona a little tender-love-and-care this spring season. You’ll be happy you did.
Sure, you know at this point that your business needs social media, consistent posting, and proper spelling and grammar, but have you ever considered the bad social media management habits you may be channeling into your daily posting? Social media is an art form of its own, and as such, has many ways for you to help, and hurt, your business in the process.
Here are 5 bad social media habits you should DEFINITELY drop this year:
1. Not engaging your followers
If you’re going to spend all this time developing social media content and posting it, then you better be engaging with the responses as well. People want to be seen and heard. If they have something to say about your post, they want a response from you. Whether it’s a good or bad response, make sure you let your followers know they have been heard either way.
If I see another Instagram picture posted to Facebook through account linking, I may lose it. No one likes to see “recycled” content on social media. People are on a platform specifically looking at you and your brand for natively uploaded and developed content. Get creative, and be sure to upload everything originally on the respective platform.
3. Taking yourself too seriously
Social media is full of enough cynicism and over-the-top seriousness as it is today. Don’t add to it. Have fun with your page! It’s ok to post something that is less-than-serious every so often. Show your followers that you’re a human being with humor. Funny posts always do better than intimidating, informational ones.
This is a hard one for business owners to manage. As a business owner, you have a lot of responsibilities. Making sure a Facebook post is queued up for every day of the week isn’t at the top of your list. The problem is that prospective brand followers expect consistent posting from you, or else they’ll drift off to another brand that does get the job done. Try and queue posts up every Sunday when you’re home relaxing (if not, this is where firms like ours come in for helping with this consistency).
5. Spreading yourself too thin
Many business owners today are under the misconception that they need to be on 10 social media platforms every single day. By spreading your social media presence too thin, you’re going to dilute your content. People will be able to tell. Channel your energy into the 1-2 platforms where your online communities thrive.
For us and for everyone on social media, kick these 5 bad social media habits in 2017. As always, we know it’s easier said than done, which is why we offer Content Calendars and Social Media Training for a step-by-step approach to social media success.
This past year was a very, very good year for the short-attention span social media platform of Snapchat. A fairly new social media app compared to the Facebooks and YouTubes of the world, Snapchat hit the scene with a brand new concept of fleeting picture and video sharing that lessens the pressure of posting quality. Its revolutionary platform idea has proved to be a massive success – and a great place for businesses to get in some one-on-one interaction with prospective consumers.
To prove how good 2016 was to Snapchat, we’re going to breakdown some significant statistics proving that the video-sharing mobile application is the place to be in 2017:
· Snapchat awareness this year grew from 60% to 71% among Americans 12 years of age and older.
· Snapchat has more users now than LinkedIn, Pinterest, and Twitter.
· Total percent of Americans using Snapchat grew from 17% to 23% just this year.
· Snapchat is now the country’s second favorite social media platform.
· Young Americans (12 to 24 years old) using Snapchat grew to 26% in 2016, outpacing Instagram at 17%.
Those are just some of the impressive Snapchat stats garnered throughout the past year. The company is expected to be valued at $25 billion at its IPO early in 2017, and the platform expects to close out 2016 with a whopping 150 million active daily users.
You as a business owner, individual, or entrepreneur should absolutely take Snapchat seriously as part of your 2017 business plan moving forward. Clearly, the app is not going anywhere any time soon, and the amount of daily users is expected to surpass 200 million this year.
Though Snapchat is a world of its own, centered on quit wit, clever videos, and intriguing content, anyone can learn to conquer its appeal by whipping out their phone and snapping a picture or video of daily business operations.
Consumers are all about direct connection and interaction with you today, and Snapchat is the perfect place to give them it – free of charge to you!
The past year hasn’t exactly been kind to Twitter. Shares dropped nearly 400%, the company laid off thousands of workers, and its little video project, Vine, was officially killed. Twitter has its work cutout in 2017 for climbing back up the relevancy ladder, and that is going to start by adopting some of the other “hot” features championed by Instagram and Snapchat today.
I am personally a fan of Twitter, and I find it to be the most effective place to source breaking news before its skewed by the media narrative. I also find it to be a fun place to fire out some sarcastic remarks I am too scared to post on Facebook. That being said, Twitter needs to make serious innovative moves in 2017 to appeal to the larger base of social media users. Though I know the founders of Twitter probably won’t read this, here are my recommendations for giving the platform a facelift:
1. Live Video
Live Video is everything today. Periscope used to be the place to do it, but other platforms found a way to integrate their Live Video Marketing directly. Twitter needs to develop a “Live Video Tweet” option in which users can not only “Go Live” for other Tweeters to watch, they can also Tweet segments from the Live Video after it’s done.
2. More Ad Options
Businesses are flocking to Instagram for the advertising and influencing opportunities today. Twitter isn’t exactly ad-friendly. They need to create an easier and more effective way to get advertisements in the face of their desired users. It’s all about expanded branded awareness, and Twitter needs to cater to that.
3. Keep Character Limit
Twitter has toyed with the idea of expanding their character limit and I’m here to say: DON’T DO IT! Clearly, the world is becoming more and more scatterbrained, drifting to platforms like Instagram and Snapchat that rely on simply a picture or 10-second video. People don’t like to read. Keep the Tweets to 140 characters. It’s what makes them so funny, clever, and quick in the first place.
Hopefully the executives at Twitter are already going over these three tips right now; but if they’re not, we may continue to see a drop in the relevancy of Twitter in 2017.
Let’s say a prayer that’s not the case.
Well, we were already calling 2016 the year of Live Video Marketing, and Instagram just solidified it with the official rollout of their Instagram Live feature. Now, business owners, marketers, and branders galore can Live Video their tips, tricks, and surroundings on more than just Facebook. It’s a social media marketing dream come true.
Instagram’s latest Live Video move comes at a time when the app is aggressively trying to associate its platform with more video posting and less picture sharing. Instagram knows the world is heading towards a heavy Live Video Marketing age, and it doesn’t want to be left in the dust as the place for simply pretty and eye-catching pictures.
Now, when users go on Instagram, they can access their Instagram Stories from the top left icon, and swipe right to “Go Live” for all friends to watch. The Instagram Stories feature, a relatively new development as well that enables users to post 24-hour photos and videos (JUST LIKE SNAPCHAT) before they’re taken down, will now play host to going live for any Instagram user. Once the user goes live, Instagram will take it upon themselves to fetch and build an audience, like Facebook, and even message friends directly about the live broadcast.
Is Instagram Live any different from Facebook Live?
Not really, but there are a few subtle differences. Instagram Live will notify users by placing a live icon over the username in any given Instagram feed. Additionally, once the broadcast is complete, Instagram will leave it up for only 24-hours before it is removed. On Facebook, however, Live Videos exist for an infinite amount of time once the video wraps up. Lastly, users will be able to “pin” their favorite comments to the top of the broadcast feed while rolling.
Overall, the two features are incredibly similar, enabling users to disable comments, connect with friends in real-time, and market their hearts out.
So, if you’re a business owner trying to cut through the social media noise, here is yet another way for you to directly, in real-time, connect with your consumer base in a personal, one-on-one kind of way.
According to Mashable, 65% of shoppers will use social media this year to find the perfect gifts. Even more staggering, two out of three shoppers purchased a gift they found via social media last holiday season. Social media is the place to be for deals, discounts, and pop-up giveaways, and you don’t want to miss out on the action this year.
Though there are dozens of ways to capitalize from the millions of holiday shoppers on social sites right now, we’re going to provide you with the 4 best social media tactics to boost your holiday sales.
1. Talk to the Ghost of Christmas Past
Revisit your metrics from last year’s holiday season. What deals did the best? Which products sold the most? Did they have any correlation to social media campaigns? Discover what worked and what didn’t work when you make this year’s promotions.
2. Make holiday-themed graphics
Be honest, you kind of love all those Christmas and Cyber Monday graphics floating around your newsfeed. People like to share in a common spirit and event together, which can easily be done by “sharing” your latest holiday cover image or sharable.
3. Holiday Hashtag-it-up
Now is not the time to skimp on hashtags. Consumers use hashtags, especially on Twitter and Instagram, to find products and brands they’re interested in purchasing from. Consider throwing these guys into your posts: #BlackFriday #Thanksgiving #GiveThanks #CyberMonday #HolidaySavings #HolidayDiscounts #StockingStuffers #Holidays #Christmas #Kwanzaa #NewYears
4. Host giveaways
Giveaways are HUGE this year on social media. It’s pretty much a requirement to stay competitive. Whether you’re a service provider, or a product distributor, you must formulate some kind of giveaway – preferably two different ones this year. Find a gift card, offer free shipping, and get creative with it all! People will talk, share your post, tag their friends, and you’ll have an online community in no time.
The holidays are an important time to solidify your brand’s prominence on social media. You’re busy, we know, which is why we’re here to monitor holiday campaigns for you, AS you.
Active Snapchat users probably noticed a significant change in their friend’s Snap Stories this past week. Snapchat has made monumental steps in the direction of visual virtual reality for its users, and are transplanting what were once Selfie Lenses into World Lenses.
This past week, Snapchat updated for iOS and Android to introduce their World Lenses, a filter that enables users to change their surroundings. So those dog ears and flower crowns you keep using to make yourself look cuter can now be planted into the surroundings you capture. Neat right?
Snapchat didn’t just stop there. They thought they’d repay the copying favor Instagram unveiled last month, and are now allowing users to rewind watched snaps. Before the update, users had to dig back through the entire Snap Story to get to the clip they wanted to re-watch. With the new update, users can tap on the left hand side of the screen to rewind one snap, and swipe left to go back to the start of the Story they’re watching.
Better yet – once you find a Story you love, you can share it with your Snapchat friends. The update is a way for Snapchat to combat the growing influence of popular marketers on Instagram. With no “trending” top user feed on Snapchat, they want there to be a way for awesome snaps to be shared with individuals who may not necessarily follow the account.
Snapchat vs. Instagram
Will the Snapchat vs. Instagram war continue? Probably. The good news is: it just pushes each of them to rollout better features for users, which makes you life that much easier!
If you think mobile marketing apps are just reserved for big name brands and platforms like Spotify, Facebook, Yelp, and the Wall Street Journal, you are sadly mistaken. Over the last few years, apps have become the number one way mobile users navigate their phones.
A staggering 90% of mobile user’s time is spent inside an app when on their phones.
Even more profound (or alarming depending on how you look at it), nearly 75% of Americans check their phones every single hour they’re awake. The discussion has shifted from, “what is an app and why would I ever need one?” to “how quickly and efficiently can I have a fully-functioning app in the app stores?”
Apps are for everyone, every brand, and every business. Many small businesses are already ahead of the game, and see the marketing value for directly connecting with mobile users. But, not everyone is sold yet, so we’re here to provide you with 3 eye-opening reasons why your business needs it own mobile app now.
1. Be visible at all times
How many times per day do you sit down at a laptop and peruse the Internet? Not many. How many times do you have a quick second or two to glance at an app on your phone and catch up on social media notifications and sport’s scores? A lot. Apps can be checked in between meetings, on subways, while eating out, and the list goes on. Apps are all about convenience for consumers, and developing an app for your company will give it permanent mobile visibility.
2. Develop a direct marketing channel
Apps can serve many functions – from games, information, news feeds, reviews, to discounts and seasonal deal downloads. One of the biggest benefits of having a mobile app is that all the information you want customers to know is right there in their pockets. Set up push notifications, showcase your coupons and discounts, and reward app users for following your brand.
3. Build brand name recognition
The more consumers are faced (whether its willing or not) with your brand, logo, and platform, the harder it’s going to be for them to forget it. A mobile app will greatly contribute to your platform’s mobile awareness, and make it easier for individuals to invest in your brand and follow its every update (people WANT to know you and your brand).
And the list goes on. You’re probably thinking – ok, that sounds great and all, but where on earth do I get started making an app? App development is on the rise, and we’re proud to have added it to our SocialMe services!