social

2017 Social Media Marketing Trends: The Snapchat Takeover

This past year was a very, very good year for the short-attention span social media platform of Snapchat. A fairly new social media app compared to the Facebooks and YouTubes of the world, Snapchat hit the scene with a brand new concept of fleeting picture and video sharing that lessens the pressure of posting quality. Its revolutionary platform idea has proved to be a massive success – and a great place for businesses to get in some one-on-one interaction with prospective consumers.

To prove how good 2016 was to Snapchat, we’re going to breakdown some significant statistics proving that the video-sharing mobile application is the place to be in 2017:

·      Snapchat awareness this year grew from 60% to 71% among Americans 12 years of age and older.

·      Snapchat has more users now than LinkedIn, Pinterest, and Twitter.

·      Total percent of Americans using Snapchat grew from 17% to 23% just this year.

·      Snapchat is now the country’s second favorite social media platform.

·      Young Americans (12 to 24 years old) using Snapchat grew to 26% in 2016, outpacing Instagram at 17%.

Those are just some of the impressive Snapchat stats garnered throughout the past year. The company is expected to be valued at $25 billion at its IPO early in 2017, and the platform expects to close out 2016 with a whopping 150 million active daily users.

You as a business owner, individual, or entrepreneur should absolutely take Snapchat seriously as part of your 2017 business plan moving forward. Clearly, the app is not going anywhere any time soon, and the amount of daily users is expected to surpass 200 million this year.

Though Snapchat is a world of its own, centered on quit wit, clever videos, and intriguing content, anyone can learn to conquer its appeal by whipping out their phone and snapping a picture or video of daily business operations.

Consumers are all about direct connection and interaction with you today, and Snapchat is the perfect place to give them it – free of charge to you!

Instagram rolls out “Instagram Live” for Live Video Marketing

Well, we were already calling 2016 the year of Live Video Marketing, and Instagram just solidified it with the official rollout of their Instagram Live feature. Now, business owners, marketers, and branders galore can Live Video their tips, tricks, and surroundings on more than just Facebook. It’s a social media marketing dream come true.

Instagram’s latest Live Video move comes at a time when the app is aggressively trying to associate its platform with more video posting and less picture sharing. Instagram knows the world is heading towards a heavy Live Video Marketing age, and it doesn’t want to be left in the dust as the place for simply pretty and eye-catching pictures.

Now, when users go on Instagram, they can access their Instagram Stories from the top left icon, and swipe right to “Go Live” for all friends to watch. The Instagram Stories feature, a relatively new development as well that enables users to post 24-hour photos and videos (JUST LIKE SNAPCHAT) before they’re taken down, will now play host to going live for any Instagram user. Once the user goes live, Instagram will take it upon themselves to fetch and build an audience, like Facebook, and even message friends directly about the live broadcast.

Is Instagram Live any different from Facebook Live?

Not really, but there are a few subtle differences. Instagram Live will notify users by placing a live icon over the username in any given Instagram feed. Additionally, once the broadcast is complete, Instagram will leave it up for only 24-hours before it is removed. On Facebook, however, Live Videos exist for an infinite amount of time once the video wraps up. Lastly, users will be able to “pin” their favorite comments to the top of the broadcast feed while rolling.

Overall, the two features are incredibly similar, enabling users to disable comments, connect with friends in real-time, and market their hearts out.

So, if you’re a business owner trying to cut through the social media noise, here is yet another way for you to directly, in real-time, connect with your consumer base in a personal, one-on-one kind of way.

3 ways millennial social media habits will change in 2017

It matters how millennials use social media. Millennials make up the biggest consumer bloc in our country currently, and rely on social media for consumerism far more than any other living generation.

Even more eye opening, millennials trust social media reviews and recommendations more than any other demographic.

Simply put, if you want your service to be relevant in 2017, you may want to pay attention to these changing millennial social media habits.

1. The Year of Reviews

Ever see a millennial at a restaurant pounding away at their Yelp app after their meal is delivered? Millennials LOVE to rate and review things for other millennials to read. What does that mean for 2017? The rating and reviewing is expected to skyrocket with more platforms incorporating a review-based component – especially with the rise of mobile apps.

2. Step Away From the Echo Chambers

The mainstream media took a serious hit this election cycle. Americans are the most skeptical of media and social media-sourced news than ever before. Social media’s content-curated algorithms place users in an “echo chamber” of consistent articles/opinions that align only with their interests.

Many millennials are fed up with this, and may turn their backs on social media as a credible news source. What does that mean for businesses? We could see a spike in using social media strictly for communication and brand association.

3. Nonverbal Communication

Just in case the millennial generation couldn’t be anymore stunted in the communication department, we are likely going to see a jump in nonverbal communication using pictures, gifs, and of course, emojis. Millennials are all about brief, concise communication that relays the point in the least amount of words as possible. The best way to do that? A sentence completely comprised of one or two emojis.

As such, expect to see the incorporation of emojis in way more communication channels, even working their way into professional emailing.

You Should Care

If you’re a business that cares about staying current and forming solid sales leads, you may want to consider these three upcoming habit shifts, and adjust your business plan accordingly.

And if you’re not sure exactly how to do that, we are! Hit us up if you’re looking for affordable app development, SEO services, and social media management that aligns with 2017 ideals.

Why quality is better than quantity when it comes to social media marketing

Social media marketing is still a relatively new marketing channel available to businesses today. It wasn’t so long ago that marketers were calling social media a “fad” that would fade away into the advertising past. With no concrete ability to measure ROI, critics argued social media would slip in relevance for B2B and B2C marketing.

Fast-forward 5 years and every serious marketer is pouring their money in social media and content marketing. The positive return on investment is increasing, and every business wants a piece of the pie.

With this manic-rush to adopt social media for businesses, a few misconceptions about the social media marketing arena are harming content marketing prospects for small businesses on the web.

You don’t need to be on every platform

We could start on a whole other topic about which platforms your business should be on given its industry, but we’ll stick to the point here. Quality trumps quantity with social media marketing, and stretching your marketing over 6 platforms isn’t doing your business any favors. The whole point of social media is connecting intimately and personally with consumers over topics that interest them. You need to provide enticing, succinct, and eye-catching content on a regular basis that is going to keep them enthralled with your brand.

By spilling over onto 6 different platforms trying to achieve this special kind of connection, you’re going to lose focus and precise contact with your ideal consumer base.

Quality > Quantity

Building a loyal and active brand following will do wonders for your business. These people will share, like, and comment on your posts for their thousands of friends to see. They’ll tell people about you, recommend you through chat groups and emails, and purchase from you on a regular basis. These are the consumers you want.

Depending on what type of business you operate, technically only 2-3 platforms will truly accomplish this for you. Spreading your reach over 7 isn’t going to do you any favors. Trust us.