Chabots, the robotic customer service solution we've all been looking for, can revolutionize how quickly and accurately you respond to prospective clients. Especially on Facebook, Facebook Messenger Chatbots can answer an infinite amount of questions for you - all while you focus on more important things.
Virtual Reality (VR) is all the rage today. Engineers are gearing up for what is going to undoubtedly be the next hottest thing for a decade or so, and Facebook wants to, of course, be part of the hype. As the home to over 25 million 360-degree photos and close to 1 million immersive videos, Facebook has decided they want users to be able to experience this content from a VR perspective.
To make it possible, Facebook got fancy and released an app last week, Facebook 360, that is compatible with strictly Samsung Gear VR and other Gear VR-related goggles. Though it doesn’t resemble the normal Facebook app, Facebook 360 still provides users with the ability to “react” to the content, as well as share it to their Facebook 360 timelines.
Facebook 360 has four separate feeds at users fingertips: content from followed friends, saved content, an explore feed for finding new content, and a timeline option that strictly displays your own personal 360 content.
Facebook, this week, stated that they hope to bring Facebook 360 to additional headsets in the future. They plan to add more social features and improve upon the app experience every week until it wields the same power the main platform has today.
Are you interested in VR developments and industry announcements? Stay tuned right here with us. We’ll keep you updated.
This past year was a very, very good year for the short-attention span social media platform of Snapchat. A fairly new social media app compared to the Facebooks and YouTubes of the world, Snapchat hit the scene with a brand new concept of fleeting picture and video sharing that lessens the pressure of posting quality. Its revolutionary platform idea has proved to be a massive success – and a great place for businesses to get in some one-on-one interaction with prospective consumers.
To prove how good 2016 was to Snapchat, we’re going to breakdown some significant statistics proving that the video-sharing mobile application is the place to be in 2017:
· Snapchat awareness this year grew from 60% to 71% among Americans 12 years of age and older.
· Snapchat has more users now than LinkedIn, Pinterest, and Twitter.
· Total percent of Americans using Snapchat grew from 17% to 23% just this year.
· Snapchat is now the country’s second favorite social media platform.
· Young Americans (12 to 24 years old) using Snapchat grew to 26% in 2016, outpacing Instagram at 17%.
Those are just some of the impressive Snapchat stats garnered throughout the past year. The company is expected to be valued at $25 billion at its IPO early in 2017, and the platform expects to close out 2016 with a whopping 150 million active daily users.
You as a business owner, individual, or entrepreneur should absolutely take Snapchat seriously as part of your 2017 business plan moving forward. Clearly, the app is not going anywhere any time soon, and the amount of daily users is expected to surpass 200 million this year.
Though Snapchat is a world of its own, centered on quit wit, clever videos, and intriguing content, anyone can learn to conquer its appeal by whipping out their phone and snapping a picture or video of daily business operations.
Consumers are all about direct connection and interaction with you today, and Snapchat is the perfect place to give them it – free of charge to you!
Well, we were already calling 2016 the year of Live Video Marketing, and Instagram just solidified it with the official rollout of their Instagram Live feature. Now, business owners, marketers, and branders galore can Live Video their tips, tricks, and surroundings on more than just Facebook. It’s a social media marketing dream come true.
Instagram’s latest Live Video move comes at a time when the app is aggressively trying to associate its platform with more video posting and less picture sharing. Instagram knows the world is heading towards a heavy Live Video Marketing age, and it doesn’t want to be left in the dust as the place for simply pretty and eye-catching pictures.
Now, when users go on Instagram, they can access their Instagram Stories from the top left icon, and swipe right to “Go Live” for all friends to watch. The Instagram Stories feature, a relatively new development as well that enables users to post 24-hour photos and videos (JUST LIKE SNAPCHAT) before they’re taken down, will now play host to going live for any Instagram user. Once the user goes live, Instagram will take it upon themselves to fetch and build an audience, like Facebook, and even message friends directly about the live broadcast.
Is Instagram Live any different from Facebook Live?
Not really, but there are a few subtle differences. Instagram Live will notify users by placing a live icon over the username in any given Instagram feed. Additionally, once the broadcast is complete, Instagram will leave it up for only 24-hours before it is removed. On Facebook, however, Live Videos exist for an infinite amount of time once the video wraps up. Lastly, users will be able to “pin” their favorite comments to the top of the broadcast feed while rolling.
Overall, the two features are incredibly similar, enabling users to disable comments, connect with friends in real-time, and market their hearts out.
So, if you’re a business owner trying to cut through the social media noise, here is yet another way for you to directly, in real-time, connect with your consumer base in a personal, one-on-one kind of way.
Active Snapchat users probably noticed a significant change in their friend’s Snap Stories this past week. Snapchat has made monumental steps in the direction of visual virtual reality for its users, and are transplanting what were once Selfie Lenses into World Lenses.
This past week, Snapchat updated for iOS and Android to introduce their World Lenses, a filter that enables users to change their surroundings. So those dog ears and flower crowns you keep using to make yourself look cuter can now be planted into the surroundings you capture. Neat right?
Snapchat didn’t just stop there. They thought they’d repay the copying favor Instagram unveiled last month, and are now allowing users to rewind watched snaps. Before the update, users had to dig back through the entire Snap Story to get to the clip they wanted to re-watch. With the new update, users can tap on the left hand side of the screen to rewind one snap, and swipe left to go back to the start of the Story they’re watching.
Better yet – once you find a Story you love, you can share it with your Snapchat friends. The update is a way for Snapchat to combat the growing influence of popular marketers on Instagram. With no “trending” top user feed on Snapchat, they want there to be a way for awesome snaps to be shared with individuals who may not necessarily follow the account.
Snapchat vs. Instagram
Will the Snapchat vs. Instagram war continue? Probably. The good news is: it just pushes each of them to rollout better features for users, which makes you life that much easier!