2017 Social Media Marketing Trends: The Snapchat Takeover

This past year was a very, very good year for the short-attention span social media platform of Snapchat. A fairly new social media app compared to the Facebooks and YouTubes of the world, Snapchat hit the scene with a brand new concept of fleeting picture and video sharing that lessens the pressure of posting quality. Its revolutionary platform idea has proved to be a massive success – and a great place for businesses to get in some one-on-one interaction with prospective consumers.

To prove how good 2016 was to Snapchat, we’re going to breakdown some significant statistics proving that the video-sharing mobile application is the place to be in 2017:

·      Snapchat awareness this year grew from 60% to 71% among Americans 12 years of age and older.

·      Snapchat has more users now than LinkedIn, Pinterest, and Twitter.

·      Total percent of Americans using Snapchat grew from 17% to 23% just this year.

·      Snapchat is now the country’s second favorite social media platform.

·      Young Americans (12 to 24 years old) using Snapchat grew to 26% in 2016, outpacing Instagram at 17%.

Those are just some of the impressive Snapchat stats garnered throughout the past year. The company is expected to be valued at $25 billion at its IPO early in 2017, and the platform expects to close out 2016 with a whopping 150 million active daily users.

You as a business owner, individual, or entrepreneur should absolutely take Snapchat seriously as part of your 2017 business plan moving forward. Clearly, the app is not going anywhere any time soon, and the amount of daily users is expected to surpass 200 million this year.

Though Snapchat is a world of its own, centered on quit wit, clever videos, and intriguing content, anyone can learn to conquer its appeal by whipping out their phone and snapping a picture or video of daily business operations.

Consumers are all about direct connection and interaction with you today, and Snapchat is the perfect place to give them it – free of charge to you!

Instagram rolls out “Instagram Live” for Live Video Marketing

Well, we were already calling 2016 the year of Live Video Marketing, and Instagram just solidified it with the official rollout of their Instagram Live feature. Now, business owners, marketers, and branders galore can Live Video their tips, tricks, and surroundings on more than just Facebook. It’s a social media marketing dream come true.

Instagram’s latest Live Video move comes at a time when the app is aggressively trying to associate its platform with more video posting and less picture sharing. Instagram knows the world is heading towards a heavy Live Video Marketing age, and it doesn’t want to be left in the dust as the place for simply pretty and eye-catching pictures.

Now, when users go on Instagram, they can access their Instagram Stories from the top left icon, and swipe right to “Go Live” for all friends to watch. The Instagram Stories feature, a relatively new development as well that enables users to post 24-hour photos and videos (JUST LIKE SNAPCHAT) before they’re taken down, will now play host to going live for any Instagram user. Once the user goes live, Instagram will take it upon themselves to fetch and build an audience, like Facebook, and even message friends directly about the live broadcast.

Is Instagram Live any different from Facebook Live?

Not really, but there are a few subtle differences. Instagram Live will notify users by placing a live icon over the username in any given Instagram feed. Additionally, once the broadcast is complete, Instagram will leave it up for only 24-hours before it is removed. On Facebook, however, Live Videos exist for an infinite amount of time once the video wraps up. Lastly, users will be able to “pin” their favorite comments to the top of the broadcast feed while rolling.

Overall, the two features are incredibly similar, enabling users to disable comments, connect with friends in real-time, and market their hearts out.

So, if you’re a business owner trying to cut through the social media noise, here is yet another way for you to directly, in real-time, connect with your consumer base in a personal, one-on-one kind of way.

Instagram’s new “Stories” directly copies Snapchat’s MyStory

There has been some blatantly bold copying in the social media marketing world this week. Photo-sharing giant, Instagram, unveiled a Stories feature, enabling users to establish an ephemeral feed of photos and videos with a shelf life of only 24 hours. The posted content, with a maximum timer of 10 seconds, directly copies what Snapchat pioneered with the development of their MyStory feature in 2014.

Instagram’s CEO, Kevin Systrom, told TechCrunch this week that Snapchat, “deserves all the credit,” when it comes to the development of their Stories feature. But, “both Instagram and Snapchat operate in a world ruled by innovation,” and Instagram felt it was time they took a genius idea, and make it even better for their photo-sharing mavens.

Why copy Snapchat?

Anyone who has a Snapchat account knows how incredibly addicting and freeing a 24-hour live feed of content can be. It removes all the pressure that comes with permanent social media posting, and enables users to share more of their day-to-day lives.

Instagram, a Facebook-owned entity with more than 300 million active users daily, initially set out to make their platform a casual, laid back arena for users to share an upward of 5 photos per day. What happened, however, was a pretentious transformation over the last few years that has left the app in a tough situation. From 2013 to 2015, almost 100% of users decreased their Instagram posting frequency, for fear of scaring erratic followers away and damaging their “boutique” aesthetic. 

By adding a Stories feature, Instagram is hoping to “fill in the gaps” that are missing between the highly doctored and edited photos posted only once per week by popular accounts.

Should businesses take note?

Though the owners of Snapchat are probably infuriated right now, this development is nothing but good for business owners. Now, when social media managers log into a business Instagram account, they can kill two birds with one stone, and update the company’s Stories as well. The Stories feature follows Instagram’s privacy settings, allowing all businesses to share their Stories with millions of interested viewers. Additionally, it’s just another popular avenue for sharing content with interested consumers, which is after all, the driving factor in purchasing decisions today.

Here at SocialMe Media, we offer full social media management for Instagram, and can effectively set-up and manage an engaging and entertaining Stories feed for interested clients. If any of this seems confusing, allow us to take over and give you a highly active and interesting social media presence, starting with Instagram.