If you think mobile marketing apps are just reserved for big name brands and platforms like Spotify, Facebook, Yelp, and the Wall Street Journal, you are sadly mistaken. Over the last few years, apps have become the number one way mobile users navigate their phones.
A staggering 90% of mobile user’s time is spent inside an app when on their phones.
Even more profound (or alarming depending on how you look at it), nearly 75% of Americans check their phones every single hour they’re awake. The discussion has shifted from, “what is an app and why would I ever need one?” to “how quickly and efficiently can I have a fully-functioning app in the app stores?”
Apps are for everyone, every brand, and every business. Many small businesses are already ahead of the game, and see the marketing value for directly connecting with mobile users. But, not everyone is sold yet, so we’re here to provide you with 3 eye-opening reasons why your business needs it own mobile app now.
1. Be visible at all times
How many times per day do you sit down at a laptop and peruse the Internet? Not many. How many times do you have a quick second or two to glance at an app on your phone and catch up on social media notifications and sport’s scores? A lot. Apps can be checked in between meetings, on subways, while eating out, and the list goes on. Apps are all about convenience for consumers, and developing an app for your company will give it permanent mobile visibility.
2. Develop a direct marketing channel
Apps can serve many functions – from games, information, news feeds, reviews, to discounts and seasonal deal downloads. One of the biggest benefits of having a mobile app is that all the information you want customers to know is right there in their pockets. Set up push notifications, showcase your coupons and discounts, and reward app users for following your brand.
3. Build brand name recognition
The more consumers are faced (whether its willing or not) with your brand, logo, and platform, the harder it’s going to be for them to forget it. A mobile app will greatly contribute to your platform’s mobile awareness, and make it easier for individuals to invest in your brand and follow its every update (people WANT to know you and your brand).
And the list goes on. You’re probably thinking – ok, that sounds great and all, but where on earth do I get started making an app? App development is on the rise, and we’re proud to have added it to our SocialMe services!