Instagram rolls out “Instagram Live” for Live Video Marketing

Well, we were already calling 2016 the year of Live Video Marketing, and Instagram just solidified it with the official rollout of their Instagram Live feature. Now, business owners, marketers, and branders galore can Live Video their tips, tricks, and surroundings on more than just Facebook. It’s a social media marketing dream come true.

Instagram’s latest Live Video move comes at a time when the app is aggressively trying to associate its platform with more video posting and less picture sharing. Instagram knows the world is heading towards a heavy Live Video Marketing age, and it doesn’t want to be left in the dust as the place for simply pretty and eye-catching pictures.

Now, when users go on Instagram, they can access their Instagram Stories from the top left icon, and swipe right to “Go Live” for all friends to watch. The Instagram Stories feature, a relatively new development as well that enables users to post 24-hour photos and videos (JUST LIKE SNAPCHAT) before they’re taken down, will now play host to going live for any Instagram user. Once the user goes live, Instagram will take it upon themselves to fetch and build an audience, like Facebook, and even message friends directly about the live broadcast.

Is Instagram Live any different from Facebook Live?

Not really, but there are a few subtle differences. Instagram Live will notify users by placing a live icon over the username in any given Instagram feed. Additionally, once the broadcast is complete, Instagram will leave it up for only 24-hours before it is removed. On Facebook, however, Live Videos exist for an infinite amount of time once the video wraps up. Lastly, users will be able to “pin” their favorite comments to the top of the broadcast feed while rolling.

Overall, the two features are incredibly similar, enabling users to disable comments, connect with friends in real-time, and market their hearts out.

So, if you’re a business owner trying to cut through the social media noise, here is yet another way for you to directly, in real-time, connect with your consumer base in a personal, one-on-one kind of way.

After 5 years, Instagram caves and adds photo zoom feature

As of Wednesday, Instagram has finally added a photo zoom feature to their massively popular social media platform. After 5 long years of refusing to incorporate any kind of photo-viewing features, the pic posting giant is now enabling users to zoom in on tiny parts of posted photos.

By using the same standard smartphone zoom maneuver with a pinch of two fingers, you can now immerse yourself in those glutinous food pictures and bikini pics you secretly scroll through every night.

With the arrival of zoom, it’s still unclear why the platform waited 5 whole years to give users this kind of visual insight.

As the company stated today, “Over the past six months, you’ve seen many exciting changes come to Instagram, from a new icon to longer videos and even a new way to share everyday moments with Instagram Stories. And as things change, we’re still focused on improving the core parts of Instagram.”

The zoom feature was made available for iPhone users this week, but Android users will have to wait a few more weeks before they can feast their eyes on discreet picture details.

As for everyone else, take care not to accidentally like your ex’s photo while you zoom in on their latest selfie.

Instagram’s new “Stories” directly copies Snapchat’s MyStory

There has been some blatantly bold copying in the social media marketing world this week. Photo-sharing giant, Instagram, unveiled a Stories feature, enabling users to establish an ephemeral feed of photos and videos with a shelf life of only 24 hours. The posted content, with a maximum timer of 10 seconds, directly copies what Snapchat pioneered with the development of their MyStory feature in 2014.

Instagram’s CEO, Kevin Systrom, told TechCrunch this week that Snapchat, “deserves all the credit,” when it comes to the development of their Stories feature. But, “both Instagram and Snapchat operate in a world ruled by innovation,” and Instagram felt it was time they took a genius idea, and make it even better for their photo-sharing mavens.

Why copy Snapchat?

Anyone who has a Snapchat account knows how incredibly addicting and freeing a 24-hour live feed of content can be. It removes all the pressure that comes with permanent social media posting, and enables users to share more of their day-to-day lives.

Instagram, a Facebook-owned entity with more than 300 million active users daily, initially set out to make their platform a casual, laid back arena for users to share an upward of 5 photos per day. What happened, however, was a pretentious transformation over the last few years that has left the app in a tough situation. From 2013 to 2015, almost 100% of users decreased their Instagram posting frequency, for fear of scaring erratic followers away and damaging their “boutique” aesthetic. 

By adding a Stories feature, Instagram is hoping to “fill in the gaps” that are missing between the highly doctored and edited photos posted only once per week by popular accounts.

Should businesses take note?

Though the owners of Snapchat are probably infuriated right now, this development is nothing but good for business owners. Now, when social media managers log into a business Instagram account, they can kill two birds with one stone, and update the company’s Stories as well. The Stories feature follows Instagram’s privacy settings, allowing all businesses to share their Stories with millions of interested viewers. Additionally, it’s just another popular avenue for sharing content with interested consumers, which is after all, the driving factor in purchasing decisions today.

Here at SocialMe Media, we offer full social media management for Instagram, and can effectively set-up and manage an engaging and entertaining Stories feed for interested clients. If any of this seems confusing, allow us to take over and give you a highly active and interesting social media presence, starting with Instagram.