Chabots, the robotic customer service solution we've all been looking for, can revolutionize how quickly and accurately you respond to prospective clients. Especially on Facebook, Facebook Messenger Chatbots can answer an infinite amount of questions for you - all while you focus on more important things.
Virtual Reality (VR) is all the rage today. Engineers are gearing up for what is going to undoubtedly be the next hottest thing for a decade or so, and Facebook wants to, of course, be part of the hype. As the home to over 25 million 360-degree photos and close to 1 million immersive videos, Facebook has decided they want users to be able to experience this content from a VR perspective.
To make it possible, Facebook got fancy and released an app last week, Facebook 360, that is compatible with strictly Samsung Gear VR and other Gear VR-related goggles. Though it doesn’t resemble the normal Facebook app, Facebook 360 still provides users with the ability to “react” to the content, as well as share it to their Facebook 360 timelines.
Facebook 360 has four separate feeds at users fingertips: content from followed friends, saved content, an explore feed for finding new content, and a timeline option that strictly displays your own personal 360 content.
Facebook, this week, stated that they hope to bring Facebook 360 to additional headsets in the future. They plan to add more social features and improve upon the app experience every week until it wields the same power the main platform has today.
Are you interested in VR developments and industry announcements? Stay tuned right here with us. We’ll keep you updated.
Sure, you know at this point that your business needs social media, consistent posting, and proper spelling and grammar, but have you ever considered the bad social media management habits you may be channeling into your daily posting? Social media is an art form of its own, and as such, has many ways for you to help, and hurt, your business in the process.
Here are 5 bad social media habits you should DEFINITELY drop this year:
1. Not engaging your followers
If you’re going to spend all this time developing social media content and posting it, then you better be engaging with the responses as well. People want to be seen and heard. If they have something to say about your post, they want a response from you. Whether it’s a good or bad response, make sure you let your followers know they have been heard either way.
If I see another Instagram picture posted to Facebook through account linking, I may lose it. No one likes to see “recycled” content on social media. People are on a platform specifically looking at you and your brand for natively uploaded and developed content. Get creative, and be sure to upload everything originally on the respective platform.
3. Taking yourself too seriously
Social media is full of enough cynicism and over-the-top seriousness as it is today. Don’t add to it. Have fun with your page! It’s ok to post something that is less-than-serious every so often. Show your followers that you’re a human being with humor. Funny posts always do better than intimidating, informational ones.
This is a hard one for business owners to manage. As a business owner, you have a lot of responsibilities. Making sure a Facebook post is queued up for every day of the week isn’t at the top of your list. The problem is that prospective brand followers expect consistent posting from you, or else they’ll drift off to another brand that does get the job done. Try and queue posts up every Sunday when you’re home relaxing (if not, this is where firms like ours come in for helping with this consistency).
5. Spreading yourself too thin
Many business owners today are under the misconception that they need to be on 10 social media platforms every single day. By spreading your social media presence too thin, you’re going to dilute your content. People will be able to tell. Channel your energy into the 1-2 platforms where your online communities thrive.
For us and for everyone on social media, kick these 5 bad social media habits in 2017. As always, we know it’s easier said than done, which is why we offer Content Calendars and Social Media Training for a step-by-step approach to social media success.
This past year was a very, very good year for the short-attention span social media platform of Snapchat. A fairly new social media app compared to the Facebooks and YouTubes of the world, Snapchat hit the scene with a brand new concept of fleeting picture and video sharing that lessens the pressure of posting quality. Its revolutionary platform idea has proved to be a massive success – and a great place for businesses to get in some one-on-one interaction with prospective consumers.
To prove how good 2016 was to Snapchat, we’re going to breakdown some significant statistics proving that the video-sharing mobile application is the place to be in 2017:
· Snapchat awareness this year grew from 60% to 71% among Americans 12 years of age and older.
· Snapchat has more users now than LinkedIn, Pinterest, and Twitter.
· Total percent of Americans using Snapchat grew from 17% to 23% just this year.
· Snapchat is now the country’s second favorite social media platform.
· Young Americans (12 to 24 years old) using Snapchat grew to 26% in 2016, outpacing Instagram at 17%.
Those are just some of the impressive Snapchat stats garnered throughout the past year. The company is expected to be valued at $25 billion at its IPO early in 2017, and the platform expects to close out 2016 with a whopping 150 million active daily users.
You as a business owner, individual, or entrepreneur should absolutely take Snapchat seriously as part of your 2017 business plan moving forward. Clearly, the app is not going anywhere any time soon, and the amount of daily users is expected to surpass 200 million this year.
Though Snapchat is a world of its own, centered on quit wit, clever videos, and intriguing content, anyone can learn to conquer its appeal by whipping out their phone and snapping a picture or video of daily business operations.
Consumers are all about direct connection and interaction with you today, and Snapchat is the perfect place to give them it – free of charge to you!
Well, we were already calling 2016 the year of Live Video Marketing, and Instagram just solidified it with the official rollout of their Instagram Live feature. Now, business owners, marketers, and branders galore can Live Video their tips, tricks, and surroundings on more than just Facebook. It’s a social media marketing dream come true.
Instagram’s latest Live Video move comes at a time when the app is aggressively trying to associate its platform with more video posting and less picture sharing. Instagram knows the world is heading towards a heavy Live Video Marketing age, and it doesn’t want to be left in the dust as the place for simply pretty and eye-catching pictures.
Now, when users go on Instagram, they can access their Instagram Stories from the top left icon, and swipe right to “Go Live” for all friends to watch. The Instagram Stories feature, a relatively new development as well that enables users to post 24-hour photos and videos (JUST LIKE SNAPCHAT) before they’re taken down, will now play host to going live for any Instagram user. Once the user goes live, Instagram will take it upon themselves to fetch and build an audience, like Facebook, and even message friends directly about the live broadcast.
Is Instagram Live any different from Facebook Live?
Not really, but there are a few subtle differences. Instagram Live will notify users by placing a live icon over the username in any given Instagram feed. Additionally, once the broadcast is complete, Instagram will leave it up for only 24-hours before it is removed. On Facebook, however, Live Videos exist for an infinite amount of time once the video wraps up. Lastly, users will be able to “pin” their favorite comments to the top of the broadcast feed while rolling.
Overall, the two features are incredibly similar, enabling users to disable comments, connect with friends in real-time, and market their hearts out.
So, if you’re a business owner trying to cut through the social media noise, here is yet another way for you to directly, in real-time, connect with your consumer base in a personal, one-on-one kind of way.
It’s only fitting we start off our 2017 Social Media Trends series with the King of 2016: Live Video.
Live Video managed to go from being slightly relevant on Periscope in 2015, to the dominant marketing force of 2016. How did Live Video explode into such a driving sales force and why are social media marketing platforms so high on it?
Let’s start from the beginning. YouTube changed the game for content marketers and videographers back in 2004 when it provided a free channel for posting and sharing videos. As YouTube grew in popularity, new social media platforms started to pop up and include some kind of video posting capability. People love watching a video instead of reading an article; so naturally, video became more and more popular, accessible on all major social media marketing platforms by 2015.
In 2014, Snapchat changed the video marketing game by creating a platform that caters to quick, funny, and highly engaging video clips that were filmed “live” with no editing. Though it wasn’t real-time, it was the next best thing – and people LOVED it.
Fast-forward to now, and every platform can’t get their hands on Live Video fast enough. Facebook incorporated Live Video as part of their algorithm changes to favor high-quality content over chronological posting. If you get on Facebook and start a Facebook Live recording, they actually fetch followers for you. And if that’s not enough, they send all of your friends a notification – right to their mobile devices – when you go live. It’s a marketers dream.
Instagram wanted to be part of the revolution, too, and this year rolled out an Instagram Stories feature for enabling brands to post 24-hour shelf-life videos of maximum 10 seconds – JUST like Snapchat.
The Future of Live Video
As 2016 comes to a close, Live Video hasn’t even hit its peak, setting the stage for Instagram, Twitter, Snapchat, and maybe even the peripheral platforms like LinkedIn and Pinterest, to incorporate a Live Video component. With all of the digital noise out there today, Live Video is the best way for a brand to break through it and showcase personality, accessibility, and entertainment to followers.
Haven’t used Facebook Live for your business platform yet? You better reevaluate for 2017.
Video marketing is quickly dominating how information is learned, shared, and distributed on social media marketing platforms today. With 54% of global traffic in 2016 being attributed to video marketing (it’s expected to swell to 74% in just one year), it’s important we turn our attentions to the best video marketing channels of today. Video marketing is the advertising of the future, and there’s one social media platform right now that’s making it easy to harness: Facebook.
Why is video marketing increasing in popularity?
The answer is simple: people have short attention spans, have little downtime, and want to be entertained. Video satisfies all of these demands, and leaves our brains stimulated by the end of it.
If a consumer can get the gist of a product in 15-second, cute video clip, why would they read a 3-page description? Time is money.
Which platforms have video marketing?
Almost all social media marketing platforms have a video marketing component today. The important ones to note are Facebook, Twitter, Snapchat, and Instagram. Yes, you can reply to Tweets with a video, and yes, Snapchat is incredibly influential with young consumer decisions.
We’re guessing that most of you reading this are thinking: that’s great and all, but this is too much information. Which one is THE BEST?
Facebook as deviously outperformed YouTube as the number one video content sharing platform in 2016. They saw YouTube’s influence grow these last 10-years, and they wanted a piece of the pie for themselves. With 1.3 Facebook billion users, businesses want a way to break through the noise and reach consumers. What’s the best way to do that? Facebook Live.
Facebook Live is a real-time video-sharing component of Facebook’s platform. No matter where you are, you can whip out your phone and start “live-filming” yourself or an event. Facebook then takes it and builds you an audience – FOR FREE.
If you’ve used Facebook Live at all, you’ll notice how heavily favored and shared it is by Facebook. Facebook wants to be the number one social media platform for EVERYTHING. If you natively upload video content to the site, or use their real-time video sharing capability, they’re going to shove it to the top of user's feeds.
It’s the all-in-one solution for brands looking to build their online following and consumer reach.
Not a fan of filming video?
We can help give you campaign ideas for getting started. Just shoot us a message on here!
If there’s one thing certain about the social media industry, it’s that industry players love to coin new, unknown phrases to describe social media interactions we already know. The latest phrase being thrown around in posts, blogs, articles, and news pieces today is Dark Social Media. We’re here to break down what is Dark Social Media, and why you as a brand or business owner should care about it.
What is Dark Social Media?
Dark Social Media, also called Dark Social, refers to any web traffic that’s not attributed to a known source, such as a social network or Google search. No tags or hashtags come with Dark Social Media, making it virtually impossible to track (hence the term dark). While a lot of social media sharing today occurs from different social media platforms and search results, equipping them with tags that track the sourced information and who shared it, when they shared it, and what they commented on, Dark Social has no kind of tracking mechanism.
Common examples of Dark Social include links copy and pasted into emails, texts, and instant messages. Though some of these can be obtained with the tags included, by clicking “share this link” from the original source, more times than not, you’re going to just copy and paste a link out of your browser right into your open Gmail window.
Covered up as “direct” traffic when processed through third party platforms like Google Analytics – it’s really referring to Dark Social.
Why should you care?
So what does this mean for your business and why should you care? Dark Social tells us something we already know: content is King. People are only going to participate in Dark Social Sharing if the content of the piece is worth sharing. Makes sense. Dark Social’s increasing relevance (about 32% of social media users claim they share posts and information through Dark Social to avoid public attention) only validates how much more informational, funny, quirky, and eye-catching your social media posts should be. It furthermore validates the importance of using shortened links (we’re looking at you, Bitly) to encourage platform visitors to type out the link accompanied by a tag.
And lastly, it makes tracking Facebook and other platform algorithm updates incredibly important. Knowing a new algorithm gives you information on how to reach the largest audience. Since Dark Social gives us no information on why or who shared the post, relying on maximizing existing algorithms is your second best bet.
We can help!
Of course, if any of this seems confused, that’s why we’re here! We get it, and we want to maximize your business exposure right through the dark and into the light.
After being in business for close to 6 months now, this is probably the most puzzling question we ask ourselves at SocialMe. Clearly, without this conundrum, we wouldn’t have a successful business. However, there are certain elements to social media that will forever make it a feared marketing item with a variety of businesses.
It’s natural to fear the unknown. It’s even more natural to resist change. But, social media has undeniably solidified itself as the most important communication channel, eCommerce marketplace, and news dissemination platform available today. There’s no ignoring Facebook anymore. With 80% of consumers answering they’re more inclined to shop at a store if they locate a credible, authentic Facebook page, it’s time to stop asking why people ignore it, and time to start asking why they fear it.
We have three theories on why so many people want, yet fear social media.
1. Lack of writing and grammar skills
If you think back to Middle School and High School, probably close to 40% of your class struggled with writing. It’s a common skill set many are unable to learn and develop throughout their lifetime. Spelling and grammar are scary to a lot of people. English is a complex language, and our spelling system doesn’t always make sense.
About 1 in 10 Americans are dyslexic and shy away from social media. An even greater amount fear they will be mocked, made fun of, or ruin their business’ legitimacy with misspellings and poor grammar. This is all incredibly true. Businesses need to look smart, professional, and on top of their game. The best way to come across as professional is by showcasing well-versed, succinct social media posts that demonstrate a mastery understanding of the English language.
2. Inability to identify a business brand
Social media forces businesses to identify their central brand and build around it. Businesses that fail to do so end up with 30 Facebook page likes and zero online community engagement. With all of the competition on social media today, businesses have to identify a brand, market the brand, and analyze the consumer reception to the brand. They then need to alter it as needed for drawing in more interested consumers.
This is very hard for many businesses. It forces them to really peel away the layers and pick a core platform for their services and products. Most businesses that have been around for a while 1) don’t want to do this and 2) don’t think they need to. They therefore shy away from social media, and continue with the “same ole” approach.
3. Too technologically challenged to understand social media
This may sound harsh, but it’s true, and we all know a handful of people, typically 50 years of age and older, who just can’t seem to grasp the Digital Era. Now, we are not blaming these business owners whatsoever. Imagine owning a restaurant for six decades and trying to understand Facebook? We probably couldn’t either!
But the truth of the matter is these people just don’t get the Internet, and they’re probably never going to. After six successful decades in business, why fix it if it’s not broken?
Sadly, these establishments will fade into the past if they don’t set aside their unwillingness to adapt. In the meantime, their technological challenges prevent them from even learning what “Tweeter” could do for them.
These are just our theories, and they could be completely wrong. They could, however, be correct, and posit a great start for including the small businesses of our country in the Inbound Marketing age. Here at SocialMe, we want to help them.