LinkedIn is by far the most misunderstood social media platform in the game today. Though people understand it is a place to professionally connect with colleagues and employers, they fail to explore its lead-generating resources and tools available for growing a client base.
Simply put: LinkedIn doesn’t get the love it deserves.
We’re here to explain why you should love LinkedIn, and we’re going to start by providing 3 easy steps to start generating leads for your business:
1. Article Publishing
Nothing legitimizes your expertise in a specific field more than publishing a free article for reading. Most people don’t realize that LinkedIn has its own blog feature built into the platform, enabling you to publish articles that are then shared with your entire network. And since LinkedIn is considered the serious and professional place to interact with people, your articles are going to be read at a much higher rate than they are on more “fun” platforms like Facebook and Twitter.
2. Group Involvement
Be honest, did you even know you could join groups on LinkedIn? There are tens of millions of highly active groups on LinkedIn at this very second interacting, networking, and scoring clients. All you have to do is request to join a group, and once approved, start posting whatever content you want while communicating with other group members. This is a great place to connect with fellow industry professionals, or to immerse yourself in ideal client pools and start sourcing your leads list.
3. Individual Celebration
Sure, Facebook is full of clicking the Like or Love button to win over other’s favor when they post the typical “look at me” photos and paragraphs. But, on LinkedIn, it’s actually constructive to take time to celebrate others. To show the love on LinkedIn, it’s done via recommendations, reviews, and skill endorsements. So, if you’re chasing down a lead and want to get them to consider you more carefully, go over to their profile and endorse their skills while writing them a heartfelt review. It’s impossible not to love you after that.
Feel a little less scared of LinkedIn? Though it has a serious tone to it, LinkedIn can take your business and build it a steady stream of leads with just 20 minutes of activity every day.