The New Year is here! You’re probably busy chasing those resolutions, revamping the dietary plan, and avoiding unnecessary after work drinks. We are, too. That’s the beauty of January.
With the arrival of 2017 comes a whole new outlook on content marketing for digital advertisement and awareness. Now is the time to sit down and plan the content marketing strategy for the year ahead – what parts of your brand do you want to emphasize? Do you have a new kind of consumer you want to invite into your marketing circle? Do you need to reformulate your ideal Buyer Personas?
It’s important to not only ask yourselves these questions, but to also answer them via the content you’re putting out online.
Here are the top 4 content marketing trends to follow in 2017:
1. App Development
Mobile applications used to just be those things we used for accessing Facebook quickly or booking a last-minute Uber out. This year, we’re going to see a massive increase in the use of apps for everyday businesses looking to directly reach out to consumers through geographic pinging, increased product deals and discounts, and information-retrieval based on app usage.
2. Visual stimulation
Visuals are everything. People don’t have time to skim 3-page articles anymore to get what they want out of a brand – if they can get what they want by looking at a beautiful photo with one or two sentences of text overlaying it, that’s what they’re going to do. Cater to the average consumer today by translating your brand principles into visuals and easy-to-watch videos.
3. Personalized messaging
People expect a lot out of a brand today. Most businesses understand they need social media profiles and digital advertising to reach today’s consumers. In order to outshine the competition, you’re going to want to consider targeted, personalized messaging that is catered specifically to your ideal consumer. Who is your ideal consumer? Their age, gender, and interests? You want content that directly reaches and communicates with this individual.
4. Technological implementation
Technological development had a great year in 2016. Artificial Intelligence (AI) is being implemented in just about every industry as we speak, businesses are placing chatbots on their websites for immediate consumer answers, and companies like Google found a way into our homes via the Amazon Echo. It’s incredibly important now more than ever to be receptive to these technological advancements. Technology is our future, and your business may want to consider chatbots online and AI learning capabilities down the line for content development.
If any of this sounds overwhelming or time consuming, that’s ok, we can help. Your content is the branded face of your business. It’s important. We have specially crafted Content Calendars available for any business in any industry. Plan ahead. Invest in your digital presence for 2017.