Video marketing is quickly dominating how information is learned, shared, and distributed on social media marketing platforms today. With 54% of global traffic in 2016 being attributed to video marketing (it’s expected to swell to 74% in just one year), it’s important we turn our attentions to the best video marketing channels of today. Video marketing is the advertising of the future, and there’s one social media platform right now that’s making it easy to harness: Facebook.
Why is video marketing increasing in popularity?
The answer is simple: people have short attention spans, have little downtime, and want to be entertained. Video satisfies all of these demands, and leaves our brains stimulated by the end of it.
If a consumer can get the gist of a product in 15-second, cute video clip, why would they read a 3-page description? Time is money.
Which platforms have video marketing?
Almost all social media marketing platforms have a video marketing component today. The important ones to note are Facebook, Twitter, Snapchat, and Instagram. Yes, you can reply to Tweets with a video, and yes, Snapchat is incredibly influential with young consumer decisions.
We’re guessing that most of you reading this are thinking: that’s great and all, but this is too much information. Which one is THE BEST?
Facebook as deviously outperformed YouTube as the number one video content sharing platform in 2016. They saw YouTube’s influence grow these last 10-years, and they wanted a piece of the pie for themselves. With 1.3 Facebook billion users, businesses want a way to break through the noise and reach consumers. What’s the best way to do that? Facebook Live.
Facebook Live is a real-time video-sharing component of Facebook’s platform. No matter where you are, you can whip out your phone and start “live-filming” yourself or an event. Facebook then takes it and builds you an audience – FOR FREE.
If you’ve used Facebook Live at all, you’ll notice how heavily favored and shared it is by Facebook. Facebook wants to be the number one social media platform for EVERYTHING. If you natively upload video content to the site, or use their real-time video sharing capability, they’re going to shove it to the top of user's feeds.
It’s the all-in-one solution for brands looking to build their online following and consumer reach.
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