Twitter gets left in the dust when it comes to social media marketing. Most people are willing to give Facebook, and now Instagram, a shot with the launch of their brand. But, if you ask most people if their company is on Twitter, they’ll tell you no, or not yet. Why that answer? People are afraid of Twitter. Simply stated: they don’t get it.
For those of you reading this who are on Twitter, you’re probably wondering: what’s not to get? Twitter has a complex stigma attached to it, and sends social media amateurs running in the opposite direction.
Twitter is not a difficult platform to use. It focuses on the effectiveness and information relation of a 140-character sentence or phrase. Photos and videos can be added, and the platform revolves around the use of hashtags. That’s it!
Put your business on Twitter. Here are 5 KEY benefits of maintaining a lively Twitter profile:
- One-on-one customer service: Savvy consumers take to Twitter today to engage in customer service praise, complaints, and questioning. Twitter is the place for a person to Tweet at a business about their experience. On Twitter, you can directly reply back to consumers, and showcase their responses directly on your profile. Oftentimes, companies (if a consumer complains) offer them a deal or return right on Twitter. If consumers know they can reach you this directly, they’ll be more apt to buy from you.
Community tagging: You can geo-tag any one of your Tweets on Twitter. The location attachment helps businesses solidify their presence in a given community. The more you tag your community, the easier it will be for local consumers to find your business and check out your website.
Keyword searches: Since Twitter is the land of the hashtag, it’s incredibly easy to research keywords related to your business, and see what people are saying about your service or product. This kind of feedback is invaluable for updating your branding image.
Lax communication: The brevity of Tweets keeps Twitter a low-pressure and informal place to interact with consumers. Since Tweets are so tiny, many businesses Tweet 8-10 times per day. The relaxed style makes one-on-one consumer communication seamless.
Spying on competitors: Through keyword searching, it’s easy to spy on competitors on Twitter. Let’s say you’re in the Spa Industry. If you search “Spa,” every person using that word has Tweets pop up, and you can see exactly what they’re doing or saying to attract customers.
Convinced your business needs Twitter, but don’t know how to navigate it? That’s what we’re here for! Twitter is one of our platform passions, and with over 1,300 followers and counting, we know the recipe for success.