Move over Baby Boomers. Millennials are officially the largest living generation in the United States right now. At 75.4 million, they’re a force to be reckoned with, and an even bigger consumer base wreaking havoc on the eCommerce world. Millennials grew up with technology, and now that they’re at the purchasing age, they’re ready to harness their clicking skills for the ultimate online shopping experience.
This group of people is undoubtedly checking a Facebook page, Twitter profile, and Instagram profile before they’re making a purchase from a company. They don’t see the old fashioned dinosaurs who refuse to make a website. To them, they’re simply obsolete, and not worth their time in the digital era.
But, the good news is, even if you are an old school brand, there’s still time to make the digital marketing switch. Creating social media profiles is free, and learning about digital ad buying is even freer.
Here are 3 marketing tips for attracting the tech-savvy generation of millennial buyers.
1. Work with social media influencers
It didn’t take very long for select individuals to discover there’s a lot of money to be made through “influencing” social media. Social media influencers are people who have amassed large, highly interactive followings. Whether it’s through a celebrity platform, like the Kardashians, or through an ingenious idea, like BuzzFeed’s Matt Bellassai’s ”Whine About It” series, social media influencers are popping up left and right – and they can make your business famous.
Social media influencers accept any and all partnerships for giving your brand a little more limelight. Millennials trust social media influencers, according to Kissmetric surveys, as much as they trust their friends and families. Having one of these influencers pose with your brand name in a photo will send a message to millennials that you get the marketing approach today, you’re onboard with it, and you’re willing to do what it takes to get their attention.
2. Authentic advertising
Millennials can smell BS from a mile away. There’s probably nothing they hate more than a traditional, corny, and aggressive paid advertisement shoved down their throats. They grew up with the tail end of 90s commercials trickled in television and radio, and they’re ready for something new. Millennials are looking for an infectious authenticity. They want to be creatively pitched.
Take the time to create genuine Facebook, Twitter, and Instagram ads. Millennials know advertising will always be necessary, but they want it to be done in a real, enticing manner that draws their interest in. It may sound selfish, but that’s the way of the millennial world.
3. Offer recommendations and rewards
A continuation from our selfishness point, millennials want to have an incentive to signup for something. They want to get something out of it. Think of Uber, Lyft, or Airbnb. These brands get this, and they offer new members five free rides, a $50 voucher for their next stay, and monthly discounts. Millennials are all about communication, and they are more than willing to post a company advertisement or recommendation to social media if it means some free Lyft rides.
Give them something they want. Offer new members a month of free services, or promise them a free product if they recommend your business to three new friends on Facebook. They'll happily do it. And it’ll get you invaluable exposure.
The future of marketing
Millennial dominance is here and they are the future of commerce. You can either accept it now, or be forced into a crash course of social media in three years. It’s your choice. SocialMe Media will be there to onboard your business into the digital world when you’re ready.