It matters how millennials use social media. Millennials make up the biggest consumer bloc in our country currently, and rely on social media for consumerism far more than any other living generation.
Even more eye opening, millennials trust social media reviews and recommendations more than any other demographic.
Simply put, if you want your service to be relevant in 2017, you may want to pay attention to these changing millennial social media habits.
1. The Year of Reviews
Ever see a millennial at a restaurant pounding away at their Yelp app after their meal is delivered? Millennials LOVE to rate and review things for other millennials to read. What does that mean for 2017? The rating and reviewing is expected to skyrocket with more platforms incorporating a review-based component – especially with the rise of mobile apps.
2. Step Away From the Echo Chambers
The mainstream media took a serious hit this election cycle. Americans are the most skeptical of media and social media-sourced news than ever before. Social media’s content-curated algorithms place users in an “echo chamber” of consistent articles/opinions that align only with their interests.
Many millennials are fed up with this, and may turn their backs on social media as a credible news source. What does that mean for businesses? We could see a spike in using social media strictly for communication and brand association.
3. Nonverbal Communication
Just in case the millennial generation couldn’t be anymore stunted in the communication department, we are likely going to see a jump in nonverbal communication using pictures, gifs, and of course, emojis. Millennials are all about brief, concise communication that relays the point in the least amount of words as possible. The best way to do that? A sentence completely comprised of one or two emojis.
As such, expect to see the incorporation of emojis in way more communication channels, even working their way into professional emailing.
You Should Care
If you’re a business that cares about staying current and forming solid sales leads, you may want to consider these three upcoming habit shifts, and adjust your business plan accordingly.
And if you’re not sure exactly how to do that, we are! Hit us up if you’re looking for affordable app development, SEO services, and social media management that aligns with 2017 ideals.