According to Mashable, 65% of shoppers will use social media this year to find the perfect gifts. Even more staggering, two out of three shoppers purchased a gift they found via social media last holiday season. Social media is the place to be for deals, discounts, and pop-up giveaways, and you don’t want to miss out on the action this year.
Though there are dozens of ways to capitalize from the millions of holiday shoppers on social sites right now, we’re going to provide you with the 4 best social media tactics to boost your holiday sales.
1. Talk to the Ghost of Christmas Past
Revisit your metrics from last year’s holiday season. What deals did the best? Which products sold the most? Did they have any correlation to social media campaigns? Discover what worked and what didn’t work when you make this year’s promotions.
2. Make holiday-themed graphics
Be honest, you kind of love all those Christmas and Cyber Monday graphics floating around your newsfeed. People like to share in a common spirit and event together, which can easily be done by “sharing” your latest holiday cover image or sharable.
3. Holiday Hashtag-it-up
Now is not the time to skimp on hashtags. Consumers use hashtags, especially on Twitter and Instagram, to find products and brands they’re interested in purchasing from. Consider throwing these guys into your posts: #BlackFriday #Thanksgiving #GiveThanks #CyberMonday #HolidaySavings #HolidayDiscounts #StockingStuffers #Holidays #Christmas #Kwanzaa #NewYears
4. Host giveaways
Giveaways are HUGE this year on social media. It’s pretty much a requirement to stay competitive. Whether you’re a service provider, or a product distributor, you must formulate some kind of giveaway – preferably two different ones this year. Find a gift card, offer free shipping, and get creative with it all! People will talk, share your post, tag their friends, and you’ll have an online community in no time.
The holidays are an important time to solidify your brand’s prominence on social media. You’re busy, we know, which is why we’re here to monitor holiday campaigns for you, AS you.