Active Snapchat users probably noticed a significant change in their friend’s Snap Stories this past week. Snapchat has made monumental steps in the direction of visual virtual reality for its users, and are transplanting what were once Selfie Lenses into World Lenses.
This past week, Snapchat updated for iOS and Android to introduce their World Lenses, a filter that enables users to change their surroundings. So those dog ears and flower crowns you keep using to make yourself look cuter can now be planted into the surroundings you capture. Neat right?
Snapchat didn’t just stop there. They thought they’d repay the copying favor Instagram unveiled last month, and are now allowing users to rewind watched snaps. Before the update, users had to dig back through the entire Snap Story to get to the clip they wanted to re-watch. With the new update, users can tap on the left hand side of the screen to rewind one snap, and swipe left to go back to the start of the Story they’re watching.
Better yet – once you find a Story you love, you can share it with your Snapchat friends. The update is a way for Snapchat to combat the growing influence of popular marketers on Instagram. With no “trending” top user feed on Snapchat, they want there to be a way for awesome snaps to be shared with individuals who may not necessarily follow the account.
Snapchat vs. Instagram
Will the Snapchat vs. Instagram war continue? Probably. The good news is: it just pushes each of them to rollout better features for users, which makes you life that much easier!