Say it isn’t so. Vine, the 6-second video loop app that peaked at international popularity in late 2014, this week announced they will be shutting down their once highly active app in upcoming months.
The micro-video platform that saw social media darlings and creative videographers manage to film hysterical masterpieces in 6-seconds or less, will still keep their Internet platform up for Vine users who wish to watch (and mourn) their favorite video clips. Users will no longer be able to record and post in the app, however.
Twitter purchased Vine in 2012 during their early startup stage before it even launched in a $30 million deal. Shortly thereafter, the app hit the Internet by storm, and today, thousands of millionaire social media influencers owe their start to the hilarious platform.
Foreshadowing Vine’s death
Vine simply wasn’t able to survive the rollout of Snapchat and Instagram’s platform alteration to adopt video sharing. Vine, once the supreme video-posting platform back in 2013, quickly faded from relevance when Snapchat hit the scene and provided users with a more personal, real-time platform for sharing their daily activities. Instagram quickly followed Snapchat’s example, and enabled users in 2014 to share video in addition to photos. This past year, they boldly copied Snapchat, and added an Instagram Stories feature for real-time video posting.
Vine simply couldn’t compete, and the platform shared a death post this past Thursday, October 27: “Thank you for taking a chance on this app back in the day.”
Vine’s sad death came just hours after Twitter posted its lackluster third quarter earnings as it laid off 9 percent of its work force.
Were you a passionate Viner? It’s ok – a new Vine-styled video app could be on the horizon, poised to knock Snapchat and Instagram off their thrones.