Why quality is better than quantity when it comes to social media marketing

Social media marketing is still a relatively new marketing channel available to businesses today. It wasn’t so long ago that marketers were calling social media a “fad” that would fade away into the advertising past. With no concrete ability to measure ROI, critics argued social media would slip in relevance for B2B and B2C marketing.

Fast-forward 5 years and every serious marketer is pouring their money in social media and content marketing. The positive return on investment is increasing, and every business wants a piece of the pie.

With this manic-rush to adopt social media for businesses, a few misconceptions about the social media marketing arena are harming content marketing prospects for small businesses on the web.

You don’t need to be on every platform

We could start on a whole other topic about which platforms your business should be on given its industry, but we’ll stick to the point here. Quality trumps quantity with social media marketing, and stretching your marketing over 6 platforms isn’t doing your business any favors. The whole point of social media is connecting intimately and personally with consumers over topics that interest them. You need to provide enticing, succinct, and eye-catching content on a regular basis that is going to keep them enthralled with your brand.

By spilling over onto 6 different platforms trying to achieve this special kind of connection, you’re going to lose focus and precise contact with your ideal consumer base.

Quality > Quantity

Building a loyal and active brand following will do wonders for your business. These people will share, like, and comment on your posts for their thousands of friends to see. They’ll tell people about you, recommend you through chat groups and emails, and purchase from you on a regular basis. These are the consumers you want.

Depending on what type of business you operate, technically only 2-3 platforms will truly accomplish this for you. Spreading your reach over 7 isn’t going to do you any favors. Trust us.